English for Economics and Management

副标题:无

作   者:朱煜明主编

分类号:

ISBN:9787561216637

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简介

  本书是专门为经济管理类本科及mba硕士研究生编写的专业英语教程。全书共26个单元,所用材料选自近年英、美等国出版的管理专著和期刊,内容涵盖经济、管理专业所涉及的宏、微观经济学、市场营销、运营管理、战略管理、国际贸易与金融、会计与财务、项目管理、信息管理、质量管理等方面。选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇及难句注释、练习等部分组成。本书与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过本书的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。.    本书可用作经济、管理类本科及mba硕士研究生专业英语教材,也可作为其他相关专业的专业外语教材,以及相关专业人士的英语自学材料。...

目录

section 1 overview of management .

unit 1 overview of management

part 1 intensive reading "management yesterday and today"

notes

part 2 extensive reading "introduction to management and organizations"

notes

exercises

section 2 economics

unit 2 the outline of economy

part 1 intensive reading "economics: the foundation of business"

notes

part 2 extensive reading "five paradoxes of the new economy"

notes

exercises

unit 3 macroeconomic problems

part 1 intensive reading "macroeconomic problems"

notes

part 2 extensive reading "a world without jobs"

notes

exercises

.unit 4 money

part t intensive reading "money: introduction"

notes

part 2 extensive reading "so much for the cashless society"

notes

exercises

section 3 human resources

unit 5 the strategic role of human resources management

part 1 intensive reading "human resources management at work"

notes

part 2 extensive reading "employee attitudes and their effects"

notes

exercises

unit 6 compensation

part 1 intensive reading "establishing pay plays"

notes

part 2 extensive reading "current trends in compensation"

notes

exercises

unit 7 training and development

part 1 intensive reading "training and developing employees"

notes

part 2 extensive reading "managerial development and training techniques"

notes

exercises

section 4 marketing

unit 8 the concept of marketing

part 1 intensive reading "what is marketing?"

notes

part z extensive reading "swatchmobile. is the time right for small cars?"

exercises

unit 9 international marketing

part 1 intensive reading "global marketing in the twenty-first century"

notes

part 2 extensive reading "wal-mart: piling high and selling cheap all around the globe!"

exercises

unit 10 international economies

part 1 intensive reading "interdependence of economies in the global marketplace"

notes

part 2 extensive reading "doing everybody's wash-whirlpool's global lesson"

exercises

section 5 operation management

unit 11 overview

part 1 intensive reading "operation and operation management"

notes

part 2 extensive reading "supply chain management"

notes

exercises

unit 12 new product development

part 1 intensive reading "two common elements for succeeding in new product development"

notes

part 2 extensive reading "value engineering"

notes

exercises

unit 13 planning and decision

part 1 intensive reading "methods of planning and decision"

notes

part 2 extensive reading "erp"

notes

exercises

section 6 strategic management

unit 14 an overview on strategic management

part 1 intensive reading "the strategic management process"

notes

part 2 extensive reading "i.egend vs. dell"

notes ..

exercises

unit 15 corporate diversification

part 1 intensive reading "why diversify?.four decades of management thinking"

notes

part 2 extensive reading "is it time to give up on aol time warner?"

notes

exercises

unit 16 strategies for the internet era

part 1 intensive reading "e-commerce business models and strategies for the future"

notes

part 2 extensive reading "music on the internet"

notes

exercises

section 7 accounting and financial management

unit 17 accounting

part 1 intensive reading "accounting and internal control"

notes

part 2 extensive reading "business expenses"

notes

exercises

unit 18 financial management

part 1 intensive reading "the fundamental of financial management"

notes

part 2 extensive reading "financial statements"

notes

exercises

unit 19 investment

part 1 intensive reading "the investment environment"

notes

part 2 extensive reading "demand and supply schedules"

notes

exercises

section 8 project management

unit 20 project and project management

part 1 intensive reading "an overview of project management"

notes

part 2 extensive reading "what is project management?"

notes

exercises

unit 21 project plan and control

part 1 intensive reading "planning fundamentals"

notes

part 2 extensive reading "project control"

notes

exercises

unit 22 project management organization

part 1 intensive reading "project roles, responsibility, and authority"

notes

part 2 extensive reading "managing the project team"

notes

exercises

section 9 information management

unit 23 management information system

part 1 intensive reading "developing a management information system"

notes

part 2 extensive reading "managing information technology (it) for one-to-one customer interaction"

notes

exercises

unit 24 information management models

part 1 intensive reading "information management during systems development: a model for improvement in productivity"

notes

part 2 extensive reading "four models for a decision support system"

notes

exercises

unit 25 enterprise resource planning

part 1 intensive reading "enterprise resource planning: developments and directions for operations management research"

notes

part 2 extensive reading "issues in implementing erp: a case study"

notes

exercises

section 10 quality management

unit 26 quality management

part 1 intensive reading "tqm -- total quality management"

notes

part 2 extensive reading "the 1so 9000 family"

notes

exercises ...


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