简介
本书是专门为经济管理类本科及mba硕士研究生编写的专业英语教程。全书共26个单元,所用材料选自近年英、美等国出版的管理专著和期刊,内容涵盖经济、管理专业所涉及的宏、微观经济学、市场营销、运营管理、战略管理、国际贸易与金融、会计与财务、项目管理、信息管理、质量管理等方面。选文语言规范准确,体裁多样。每个单元由精读、泛读、专业词汇及难句注释、练习等部分组成。本书与学生所学专业内容结合紧密,针对性强,能激发学习积极性。通过本书的学习,学生可以有效地掌握经济、管理方面的专业词汇,提高阅读和写作能力。.
本书可用作经济、管理类本科及mba硕士研究生专业英语教材,也可作为其他相关专业的专业外语教材,以及相关专业人士的英语自学材料。...
目录
section 1 overview of management .
unit 1 overview of management
part 1 intensive reading "management yesterday and today"
notes
part 2 extensive reading "introduction to management and organizations"
notes
exercises
section 2 economics
unit 2 the outline of economy
part 1 intensive reading "economics: the foundation of business"
notes
part 2 extensive reading "five paradoxes of the new economy"
notes
exercises
unit 3 macroeconomic problems
part 1 intensive reading "macroeconomic problems"
notes
part 2 extensive reading "a world without jobs"
notes
exercises
.unit 4 money
part t intensive reading "money: introduction"
notes
part 2 extensive reading "so much for the cashless society"
notes
exercises
section 3 human resources
unit 5 the strategic role of human resources management
part 1 intensive reading "human resources management at work"
notes
part 2 extensive reading "employee attitudes and their effects"
notes
exercises
unit 6 compensation
part 1 intensive reading "establishing pay plays"
notes
part 2 extensive reading "current trends in compensation"
notes
exercises
unit 7 training and development
part 1 intensive reading "training and developing employees"
notes
part 2 extensive reading "managerial development and training techniques"
notes
exercises
section 4 marketing
unit 8 the concept of marketing
part 1 intensive reading "what is marketing?"
notes
part z extensive reading "swatchmobile. is the time right for small cars?"
exercises
unit 9 international marketing
part 1 intensive reading "global marketing in the twenty-first century"
notes
part 2 extensive reading "wal-mart: piling high and selling cheap all around the globe!"
exercises
unit 10 international economies
part 1 intensive reading "interdependence of economies in the global marketplace"
notes
part 2 extensive reading "doing everybody's wash-whirlpool's global lesson"
exercises
section 5 operation management
unit 11 overview
part 1 intensive reading "operation and operation management"
notes
part 2 extensive reading "supply chain management"
notes
exercises
unit 12 new product development
part 1 intensive reading "two common elements for succeeding in new product development"
notes
part 2 extensive reading "value engineering"
notes
exercises
unit 13 planning and decision
part 1 intensive reading "methods of planning and decision"
notes
part 2 extensive reading "erp"
notes
exercises
section 6 strategic management
unit 14 an overview on strategic management
part 1 intensive reading "the strategic management process"
notes
part 2 extensive reading "i.egend vs. dell"
notes ..
exercises
unit 15 corporate diversification
part 1 intensive reading "why diversify?.four decades of management thinking"
notes
part 2 extensive reading "is it time to give up on aol time warner?"
notes
exercises
unit 16 strategies for the internet era
part 1 intensive reading "e-commerce business models and strategies for the future"
notes
part 2 extensive reading "music on the internet"
notes
exercises
section 7 accounting and financial management
unit 17 accounting
part 1 intensive reading "accounting and internal control"
notes
part 2 extensive reading "business expenses"
notes
exercises
unit 18 financial management
part 1 intensive reading "the fundamental of financial management"
notes
part 2 extensive reading "financial statements"
notes
exercises
unit 19 investment
part 1 intensive reading "the investment environment"
notes
part 2 extensive reading "demand and supply schedules"
notes
exercises
section 8 project management
unit 20 project and project management
part 1 intensive reading "an overview of project management"
notes
part 2 extensive reading "what is project management?"
notes
exercises
unit 21 project plan and control
part 1 intensive reading "planning fundamentals"
notes
part 2 extensive reading "project control"
notes
exercises
unit 22 project management organization
part 1 intensive reading "project roles, responsibility, and authority"
notes
part 2 extensive reading "managing the project team"
notes
exercises
section 9 information management
unit 23 management information system
part 1 intensive reading "developing a management information system"
notes
part 2 extensive reading "managing information technology (it) for one-to-one customer interaction"
notes
exercises
unit 24 information management models
part 1 intensive reading "information management during systems development: a model for improvement in productivity"
notes
part 2 extensive reading "four models for a decision support system"
notes
exercises
unit 25 enterprise resource planning
part 1 intensive reading "enterprise resource planning: developments and directions for operations management research"
notes
part 2 extensive reading "issues in implementing erp: a case study"
notes
exercises
section 10 quality management
unit 26 quality management
part 1 intensive reading "tqm -- total quality management"
notes
part 2 extensive reading "the 1so 9000 family"
notes
exercises ...
unit 1 overview of management
part 1 intensive reading "management yesterday and today"
notes
part 2 extensive reading "introduction to management and organizations"
notes
exercises
section 2 economics
unit 2 the outline of economy
part 1 intensive reading "economics: the foundation of business"
notes
part 2 extensive reading "five paradoxes of the new economy"
notes
exercises
unit 3 macroeconomic problems
part 1 intensive reading "macroeconomic problems"
notes
part 2 extensive reading "a world without jobs"
notes
exercises
.unit 4 money
part t intensive reading "money: introduction"
notes
part 2 extensive reading "so much for the cashless society"
notes
exercises
section 3 human resources
unit 5 the strategic role of human resources management
part 1 intensive reading "human resources management at work"
notes
part 2 extensive reading "employee attitudes and their effects"
notes
exercises
unit 6 compensation
part 1 intensive reading "establishing pay plays"
notes
part 2 extensive reading "current trends in compensation"
notes
exercises
unit 7 training and development
part 1 intensive reading "training and developing employees"
notes
part 2 extensive reading "managerial development and training techniques"
notes
exercises
section 4 marketing
unit 8 the concept of marketing
part 1 intensive reading "what is marketing?"
notes
part z extensive reading "swatchmobile. is the time right for small cars?"
exercises
unit 9 international marketing
part 1 intensive reading "global marketing in the twenty-first century"
notes
part 2 extensive reading "wal-mart: piling high and selling cheap all around the globe!"
exercises
unit 10 international economies
part 1 intensive reading "interdependence of economies in the global marketplace"
notes
part 2 extensive reading "doing everybody's wash-whirlpool's global lesson"
exercises
section 5 operation management
unit 11 overview
part 1 intensive reading "operation and operation management"
notes
part 2 extensive reading "supply chain management"
notes
exercises
unit 12 new product development
part 1 intensive reading "two common elements for succeeding in new product development"
notes
part 2 extensive reading "value engineering"
notes
exercises
unit 13 planning and decision
part 1 intensive reading "methods of planning and decision"
notes
part 2 extensive reading "erp"
notes
exercises
section 6 strategic management
unit 14 an overview on strategic management
part 1 intensive reading "the strategic management process"
notes
part 2 extensive reading "i.egend vs. dell"
notes ..
exercises
unit 15 corporate diversification
part 1 intensive reading "why diversify?.four decades of management thinking"
notes
part 2 extensive reading "is it time to give up on aol time warner?"
notes
exercises
unit 16 strategies for the internet era
part 1 intensive reading "e-commerce business models and strategies for the future"
notes
part 2 extensive reading "music on the internet"
notes
exercises
section 7 accounting and financial management
unit 17 accounting
part 1 intensive reading "accounting and internal control"
notes
part 2 extensive reading "business expenses"
notes
exercises
unit 18 financial management
part 1 intensive reading "the fundamental of financial management"
notes
part 2 extensive reading "financial statements"
notes
exercises
unit 19 investment
part 1 intensive reading "the investment environment"
notes
part 2 extensive reading "demand and supply schedules"
notes
exercises
section 8 project management
unit 20 project and project management
part 1 intensive reading "an overview of project management"
notes
part 2 extensive reading "what is project management?"
notes
exercises
unit 21 project plan and control
part 1 intensive reading "planning fundamentals"
notes
part 2 extensive reading "project control"
notes
exercises
unit 22 project management organization
part 1 intensive reading "project roles, responsibility, and authority"
notes
part 2 extensive reading "managing the project team"
notes
exercises
section 9 information management
unit 23 management information system
part 1 intensive reading "developing a management information system"
notes
part 2 extensive reading "managing information technology (it) for one-to-one customer interaction"
notes
exercises
unit 24 information management models
part 1 intensive reading "information management during systems development: a model for improvement in productivity"
notes
part 2 extensive reading "four models for a decision support system"
notes
exercises
unit 25 enterprise resource planning
part 1 intensive reading "enterprise resource planning: developments and directions for operations management research"
notes
part 2 extensive reading "issues in implementing erp: a case study"
notes
exercises
section 10 quality management
unit 26 quality management
part 1 intensive reading "tqm -- total quality management"
notes
part 2 extensive reading "the 1so 9000 family"
notes
exercises ...
English for Economics and Management
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ:4006604884
云图客服:
用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×