Contemporary business English reading workshop.2

Unit One Operations Strategy
  Part One Theory
    Text A Operations Strategyan Overview
    Text B Competitive Priorities
  Part Two Practice
  Part Three Supplement
    Four Steps to Find New Customers
Unit Two Corporate Culture
  Part One Theory
    Text A Culture：Your Environment for People at Work
    Text B How Toyota Is Rejuvenating the Idea of Corporate Culture
  Part Two Practice
  Part Three Supplement
    Create a Positive Corporate Culture
Unit Three Human Resource Management
  Part One Theory
    Text A Human Resource Management
    Text B Performance Appraisal
  Part Two Practice
  Part Three Supplement
    "Peter" and "Deborah" Are Top CEO Names
Unit Four International Marketing
  Part One Theory
    Text A Marketing
    Text B Intemet Marketing
  Part Two Practice
  Part Three Supplement
    Web Marketing Strategy
Unit Five Ecommerce
  Part One Theory
    Text A Electronic Commerce
    Text B Online Shopping
  Part Two Practice
  Part Three Supplement
    Soiling Online Can Create New Income Streams
Unit Six Financing
  Part One Theory
    Text A Corporate Finance
    Text B Asian-Pacific Companies Take Equities Route to Refinance
  Part Two Practice
  Part Three Supplement
    China's Banks in Drive to Boost Funds
Unit Seven Foreign Exchange Market
  Part One Theory
    Text A Foreign Exchange Market
    Text B World Bank and IMF at Odds over Hot Money Flows
  Part Two Practice
  Part Three Supplement
    The Dispute of the Exchange Rate between USA and China
Unit Eight International Logistics
  Part One Theoryj
    Text A Logistics
    Text B Supply Chain Management
  Part Two Practice
  Part Three Supplement
    DHL Signs EUR 17 mContract with Skanska
Unit Nine Intemarlonal Trade
  Part One Theory
    Text A  Intemational Trade
    Text B  Economics of Free Trade
  Part Two Practice
  Part Three Supplement
    Trade Barriers
Unit Ten  Crosscultural Communication
  Part One Theory
    Text A Pbtential Hot Spots in Crosscultural Communication
    Text B  Crosscultural Solutions for International Business
  Part Two Practice
  Part Three Supplement
    Communicating in a Diverse Workplace
Unit Eleven Improvement and Innovation
  Part One Theory
    Text A Business Process Improvement
    Tlext B  Business Innovation
  Part Two Practice
  Part Three Supplement
    Innovation Can Reduce Impact of Global Crisis
Unit Twelve Intellectual Property
  Part One Theory
    Text A What Is Intellectual Property?
    Text B Patent and／or Trademark That New Product
  Part Two Practice
  Part Three Supplement
    US and UK Highlight Progress on Patents Cooperation