高级实用交际英语:引进版

unit 1: communicating on all, channels.

chapter 1: you are a coded communication channel 2

communication—channels and codes 3

perception—basis for communication 4

communication—the process 5

speech—a part of the process 6

speech—the basic elements 7

feedback—aid to communication flow 9

chapter summary 10

chapter review 10

can you define these terms? 10

applications 11

making connections 12

projects 12

winning edge: fbla public speaking 13

chapter 2: speech is an oral language code 14

the power of words 15

language levels 17

the listener's role 18

chapter summary 22

.chapter review 22

can you define these terms? 22

applications 23

making connections 25

projects 27

winning edge: bpa extemporaneous speech 30

chapter 3: paralanguage flavors the verbal message 31

spoken language—words plus voice 32

your communication network 37

chapter summary 41

chapter review 41

can you definelheselerms? 41

applications 42

making connections 44

project 45

winning edge: deca full-service restaurant management role play 48

chapter 4: nonverbal codes send silent messages 49

messages seen, not heard 50

silent messages—codes and channels 51

voluntary and involuntary movement 53

channels of space andlime 56

chapter summary 59

chapter review 59

can you define these terms? 59

applications 60

making connections 61

project 63

winning edge: fbla impromptu speaking 66

unit 2: communicating person to person

chapter 5: building confidence 68

all about you 69

stage fright 69

communication apprehension 73

self-image 74

finding a mentor 75

handling criticism 76

building confidence 77

chapter summary 79

chapter review 79

can you define these terms? 79

applications 80

making connections 82

project 82

winning edge: fbla job interview role play 85

chapter 6: developing interpersonal skills 86

interpersonal communication 87

social skills for business success 88

business etiquette 92

conflicts at work 93

chapter summary 98

chapter review 98

can you define these terms? 98

applications 99

making connections 101

projects 102

winning edge: bpa presentation management team event 106

chapter 7: interviewing effectively .. 107

one-to-one business communication 108

interviews—conversations at work 108

types of interviews 109

the key to a successful interview—preparation 114

chapter summary 119

chapter review 119

can you define these terms? 119

applications 120

making connections 122

projects 123

winning edge: bpa advanced interview skills 126

unit 3: group communication

chapter 8: speaking in groups 128

group speak 129

rules for conducting meetings 130

factors affecting group dynamics 132

member roles 136

chapter summary 139

chapter review 139

can you define these terms? 139

applications 140

making connections 144

projects 144

winning edge: fbla emerging business issues 149

chapter 9: group interaction 150

speaking with a purpose 151

informative speaking 151

persuasive speaking 153

problem solving 158

chapter summary 160

chapter review 160

can you define these terms? 160

applications 161

making connections 163

projects 164

winning edge: deca advertising campaign 168

unit 4: communicating with an audience

chapter 10: designing a message for an audience 170

successful speaking 171

take time to research 176

chapter summary 180

chapter review 180

can you define these terms? 180

applications 181

making connections 183

project 184

winning edge: deca travel and tourism marketing management team decision-making event 186

chapter 11: organizing and supporting ideas 187

preparation review 188

organizing your presentation 190

adding visual impact 194

a dynamic ending 198

an irresistible opening 199

chapter summary 200

chapter review 200

can you define these terms? 200

applications 201

making connections 205

project 205

winning edge: fbla public speaking i 208

chapter 12: polishing your presentation 209

prespeech advice 210

performance guidelines 215

postspeech guidance 216

checklists for speech preparation, practice, and delivery 219

chapter summary 221

chapter review 221

can you define these terms? 221

applications 222

making connections 223

projects 224

winning edge: bpa presentation management—individual 229

glossary ...231