Business English Intensive Reading.2

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作   者:虞苏美总主编;张逸主编

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ISBN:9787040086812

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简介

此系列丛书的特点如下:1. 是商务英语研究会推荐教材,富有时代性和实用性;2. 选材难度过渡更加合理;3. 更加突出听说能力的培养;4. 由原来的4册扩增为6册,课时设计更加合理,能满足不同层次学生的需求;5. 配套完整,配有教师参考书和商务英语综合练习手册,更方便教学。

目录

Unit 1 Management
Reading ⅠAreas of Management
Reading Ⅱ The Structure of a Company
Special Use Subject and Verb Agreement (2)
Extended Activities
Word Formation Suffixes -er, -or, -ant, -ent
Function and Structure Making Appointments
Practical Reading Company Organization
Business World Levels of Management

Unit 2 Interview
ReadingⅠHow to Shine at a Job Interview
ReadingⅡTypes of Interview
Special Use Plural Forms of Nouns
Extended Activities
Word Formation Suffixes -ness, -ship, -hood, -ion, -ism, -ment
Function and Structure Interviewing People
Practical Reading Curriculum Vitae and Application, Letters.
Business World How Do You Handle Trick Questions?

Unit 3 Trademark
ReadingⅠ What is a Trademark?
ReadingⅡ Protecting a Trademark
Special Use Indefinite Pronouns
Extended Activities
Word Formation Suffixes -age, -a/ ence, -al, -ity, -cy, -th, -ery
Function and Structure Expressing Intention
Practical Reading Case Study: Caferoma
Business World Selecting Brand Names

Unit 4 Successful Businessmen
Reading Ⅰ Focus on Douglas Ivester, CEO of Coca-Cola
Reading Ⅱ Matsushita: The World's Greatest Entrepreneur?
Special Use Adjectives Used To Describe Human Beings
Extended Activities
Word Formation Suffixes -able/ -ible, -al -ant/ -ent, -ary/ -ory,-an/-ian
Function and Structure Agreeing and Disagreeing
Practical Reading Case Study: Economic Status for Investment
Business World Leadership Lessons for the 21st Century

Unit 5 Successful Businesses
Reading Ⅰ Nokia: Voice from Finland
Reading Ⅱ Canon: Sixty Years of Progress
Special Use Attributive and Predicative Adjectives
Extended Activities
Word Formation Suffixes -ful, -less, -iz/ ical, -ish, -ive/tive
Function and Structure Asking for and Giving Opinions
Practical Reading A Comparison of Two Businesses
Business World Division of Economic Activities and Occupational structure

Unit 6 Plant
Reading Ⅰ“Have You Seen the Tree?”
Reading Ⅱ A Promise of Flowers
Special Use Words or Expressions Denoting Frequency and Accuracy
Extended Activities
Word Formation suffixes -ly,-y,-like,-ous,-some
Function and Structure Showing Satisfaction, Boredom and Displeasure
Practical Reading Tabl—a Record of the Monthly Expenses
Business World The Language of Flowers

Unit 7 Men and Women
Unit 8 Auction
Unit 9 Money
Unit 10 Banking
Unit 11 Shopping
Unit 12 Stock Exchange
Unit 13 Health
Unit 14 Meetings
Unit 15 Exhibition

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