当代商务英语综合教程3学生用书

目录
Acknowledgement
Bookmap
Unit1
Text A Spotlight on Copenhagen
Language in Use
Text B Lenovo Steps Out Onto Global Stage
Unit2
Text A A Coke and a Smile
Language in Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit3
Text A The Rich Man and the Poor Man
Language in Use
Text B Look up！Big Bucks in Billboards
Unit4
Text A The Power of a Blue Box
Language in Use
Text B China’s Commercial Ties with EU
Unit5
Text A The Value of Time
Language in Use
Text B How Could Huawei Realize Its Great Leap Forward?
Unit6
Text A Delight
Language in Use
Text B How to Organize Your Business
Unit7
Text A Only Children：Finding the Middle Ground Between Lonely and Lionized
Language in Use
Text B Planning a Positive Cash Flow
Unit8
Text A British Pub Culture
Language in Use
Text B Competitive Strategy and Change Management
Unit9
Text A Home
Language in Use
Text B Three-point Turn—Hyundai in America
Unit10
Text A My Bank Account
Language in Use
Text B Lessons from the Enron Scandal
Unit11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The Internet Changes Rules of Game
Unit12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons: Is Franchising Right for You?
Unit13
Text A Heard on the Street
Language in Use
Text B Creating a High Performance Culture—Breathe in and out
Unit14
Text A I Know Why the Caged Bird Sings
Language in Use
Text B The Culture of Collaboration：Building Bridges for Success
Unit15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit16
Text A Black Horse
Language in Use
Text B What is “Lean” about Product Development?
Appendix