剑桥标准商务英语教程教师用书.中级
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ISBN：9787560529769
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简介
本书围绕当前职场中常见的主题设置学习单元，兼顾商务英语知识的拓展与听、说、读、写能力的提高，通过有针对性的指导和反复练习帮助学生提高商务环境中的英语实际运用能力。
《剑桥标准商务英语教程》（Business Benchmark）是一套由剑桥资深英语教学专家编著的全部商务英语教程。有初、中、高三个级别，每个级别都包含学生用书（附听力光盘及自学手册）和教师用书各一册，互为补充。本教程围绕当前职场中常见的主题设置学习单元，兼顾商务英语知识的拓展与听、说、读、写能力的提离，通过有针对性的指导和反复练习帮助学生迅速提高商务环境中的英语实际运用能力。本教程各级别包含一套BEC考题及大量与BEC／BULATS难度相当的模拟练习，帮助学生熟悉考试的形式及要求，是备考BEC/BULATS考试的理想复习资料。本教程既可用于商务英语课堂教学，也适合那些即将踏入职场或已工作的学习者使用。
目录
Acknowledgements
Introduction
Human resources
Unit 1: Staff development and trainif
Unit 2: Job descriptions and job satisfaction
Unit 3: Letters of enquiry and applications
Unit 4: Telephone skills
Unit 5: Promotional activities and branding
Unit 6: New product development
Unit 7: A stand at a trade fair
Unit 8: Establishing relationships and negotiating
Starting new business activities
Unit 9: Going it alone
Unit 10: Financing the start-up
Unit 11: Starting up in a new location
Unit 12: Presenting your business idea
Business travel
Unit 13: Business hotels and sales conferences
Unit 14: Business conferences
Exam reference and Unit notes
Unit 15: Reports
Unit 16: Business meetings
New technologies, innovation and change
Unit 17: New technologies and change
Unit 18: Using the Internet
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Unit 21: Customer loyalty
Unit 22: Communication with custot
Unit 23: Corresponding with custom
Unit 24: A business seminar
Exam skills and Exam practice
Answer key
Transcripts
Appendix: The Common European Framework
Introduction
Human resources
Unit 1: Staff development and trainif
Unit 2: Job descriptions and job satisfaction
Unit 3: Letters of enquiry and applications
Unit 4: Telephone skills
Unit 5: Promotional activities and branding
Unit 6: New product development
Unit 7: A stand at a trade fair
Unit 8: Establishing relationships and negotiating
Starting new business activities
Unit 9: Going it alone
Unit 10: Financing the start-up
Unit 11: Starting up in a new location
Unit 12: Presenting your business idea
Business travel
Unit 13: Business hotels and sales conferences
Unit 14: Business conferences
Exam reference and Unit notes
Unit 15: Reports
Unit 16: Business meetings
New technologies, innovation and change
Unit 17: New technologies and change
Unit 18: Using the Internet
Unit 19: A staff survey
Unit 20: Offshoring and outsourcing
Unit 21: Customer loyalty
Unit 22: Communication with custot
Unit 23: Corresponding with custom
Unit 24: A business seminar
Exam skills and Exam practice
Answer key
Transcripts
Appendix: The Common European Framework
剑桥标准商务英语教程教师用书.中级
- 名称
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