简介
本教程共10部分,45个单元。内容涉及经济学、国际贸易、金融学、管理学、市场营销学、会计学、统计学、信息科学、法学、世界经贸发展趋势等。绝大部分内容选自20世纪90年代末西方财经界的名人名著。内容丰富,既紧扣时代的脉搏,又久经时间的考验;文笔流畅,通俗易懂。
本教程适用于修完大学英语四级、进入专业阅读阶段的高校学生或其他具有?等英语水平的英语爱好者或财经专业人员。使用本书学习英语或学习财经专业的核心内容可收到事半功倍的效果?
目录
目录
PART Ⅰ ECONOMICS
UNIT 1 ANALYSIS OF COSTS
UNIT 2 MARKETS AND ECONOMIC EFFICIENCY
UNIT 3 OVERVIEW OF MACROECONOMICS
UNIT 4 OPEN-ECONOMY MACROECONOMICS
UNIT 5 MANAGING THE GLOBAL ECONOMY
PART Ⅱ INTERNATIONAL TRADE
UNIT 6 INTERNATIONAL TRADE
UNIT 7 INTERNATIONAL TRADE THEORY
UNIT 8 ENGAGING IN INTERNATIONAL TRADE
UNIT 9 EXPORT & IMPORT STRATEGIES
UNIT 10 FROM GATT TO WTO
PART Ⅲ FINANCE
UNIT 11 THE DEMAND FOR MONEY(1)
UNIT 12 THE DEMAND FOR MONEY(2)
UNIT 13 AGGREGATE DEMAND AND SUPPLY ANALYSIS
UNIT 14 CORPORATE STOCK AND STOCK MARKETS
UNIT 15 TAXATION
PART Ⅳ MANAGEMENT
UNIT 16 INTRODUCTION TO MANAGEMENT
UNIT 17 PLANNING
UNIT 18 ORGANIZING
UNIT 19 LEADING
UNIT 20 CONTROLLING
PART Ⅴ MARKETING
UNIT 21 MARKETING AND INTERNATIONAL MARKETING
UNIT 22 MARKETING RESEARCH
UNIT 23 THE PRODUCT LIFE CYCLE
UNIT 24 BRANDING
UNIT 25 ADVERTISING
PART Ⅵ ACCOUNTING
UNIT 26 ACCOUNTING AND FINANCIAL REPORTING
UNIT 27 BALANCE SHEET
UNIT 28 INCOME STATEMENT AND STATEMENT OF CASH FLOWS
UNIT 29 INTERNAL CONTROL AND AUDITS OF FINANCIAL STATEMENTS
PART Ⅶ STATISTICS
UNIT 30 DECISION MAKING,DESCRIPTIVE MEASURES AND INDEX NUMBERS
UNIT 31 PROBABILITY DISTRIBUTIONS AND SAMPLING METHODS
UNIT 32 TESTS OF HYPOTHESES
UNIT 33 LINEAR REGRESSION AND LINEAR CORRELATION
PART Ⅷ INFORMATION TECHNOLOGY
UNIT 34 GENERAL INTRODUCTION TO INFORMATION SYSTEMS
UNIT 35 INTRODUCTION TO COMPUTER HARDWARE
UNIT 36 TELECOMMUNICATIONS
UNIT 37 BUSINESS APPLICATIONS OF TELECOMMUNICATIONS
PART Ⅸ LAW
UNIT 38 LAW AND ITS ENFORCEMENT
UNIT 39 THE LAW OF CONTRACT
UNIT 40 INTELLECTUAL PROPERTY LAW AND COMPUTER CRIME
UNIT 41 INSURANCE
PART Ⅹ TREND
UNIT 42 ELECTRONIC COMMERCE
UNIT 43 GLOBALIZATION:THREAT OR OPPORTUNITY?
UNIT 44 WEALTH,POVERTY AND SUSTAINABLE DEVELOPMENT:CONTRIBUTIONS TO AN ALTERNATIVE STRATEGY
UNIT 45 THE IMPACT OF THE INTERNATIONALIZATION OF SERVICES ON DEVELOPING COUNTRIES
?
PART Ⅰ ECONOMICS
UNIT 1 ANALYSIS OF COSTS
UNIT 2 MARKETS AND ECONOMIC EFFICIENCY
UNIT 3 OVERVIEW OF MACROECONOMICS
UNIT 4 OPEN-ECONOMY MACROECONOMICS
UNIT 5 MANAGING THE GLOBAL ECONOMY
PART Ⅱ INTERNATIONAL TRADE
UNIT 6 INTERNATIONAL TRADE
UNIT 7 INTERNATIONAL TRADE THEORY
UNIT 8 ENGAGING IN INTERNATIONAL TRADE
UNIT 9 EXPORT & IMPORT STRATEGIES
UNIT 10 FROM GATT TO WTO
PART Ⅲ FINANCE
UNIT 11 THE DEMAND FOR MONEY(1)
UNIT 12 THE DEMAND FOR MONEY(2)
UNIT 13 AGGREGATE DEMAND AND SUPPLY ANALYSIS
UNIT 14 CORPORATE STOCK AND STOCK MARKETS
UNIT 15 TAXATION
PART Ⅳ MANAGEMENT
UNIT 16 INTRODUCTION TO MANAGEMENT
UNIT 17 PLANNING
UNIT 18 ORGANIZING
UNIT 19 LEADING
UNIT 20 CONTROLLING
PART Ⅴ MARKETING
UNIT 21 MARKETING AND INTERNATIONAL MARKETING
UNIT 22 MARKETING RESEARCH
UNIT 23 THE PRODUCT LIFE CYCLE
UNIT 24 BRANDING
UNIT 25 ADVERTISING
PART Ⅵ ACCOUNTING
UNIT 26 ACCOUNTING AND FINANCIAL REPORTING
UNIT 27 BALANCE SHEET
UNIT 28 INCOME STATEMENT AND STATEMENT OF CASH FLOWS
UNIT 29 INTERNAL CONTROL AND AUDITS OF FINANCIAL STATEMENTS
PART Ⅶ STATISTICS
UNIT 30 DECISION MAKING,DESCRIPTIVE MEASURES AND INDEX NUMBERS
UNIT 31 PROBABILITY DISTRIBUTIONS AND SAMPLING METHODS
UNIT 32 TESTS OF HYPOTHESES
UNIT 33 LINEAR REGRESSION AND LINEAR CORRELATION
PART Ⅷ INFORMATION TECHNOLOGY
UNIT 34 GENERAL INTRODUCTION TO INFORMATION SYSTEMS
UNIT 35 INTRODUCTION TO COMPUTER HARDWARE
UNIT 36 TELECOMMUNICATIONS
UNIT 37 BUSINESS APPLICATIONS OF TELECOMMUNICATIONS
PART Ⅸ LAW
UNIT 38 LAW AND ITS ENFORCEMENT
UNIT 39 THE LAW OF CONTRACT
UNIT 40 INTELLECTUAL PROPERTY LAW AND COMPUTER CRIME
UNIT 41 INSURANCE
PART Ⅹ TREND
UNIT 42 ELECTRONIC COMMERCE
UNIT 43 GLOBALIZATION:THREAT OR OPPORTUNITY?
UNIT 44 WEALTH,POVERTY AND SUSTAINABLE DEVELOPMENT:CONTRIBUTIONS TO AN ALTERNATIVE STRATEGY
UNIT 45 THE IMPACT OF THE INTERNATIONALIZATION OF SERVICES ON DEVELOPING COUNTRIES
?
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