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简介
本教材视角独特、教学目标明确、内容全面、结构合理、课堂可操作性强。本书共分为十二章，其中第一章涉及商务沟通的一些基础知识，即商务沟通的原理、信息的组织过程和跨文化沟通。第二章至第十章从体裁的角度，介绍了实用性很强的商务应用文写作，包括摘要、图表、商务信函、备忘录、会议记录、商务新闻稿、商务报告、建议书、商务合同。第十一章和第十二章分别介绍了口头陈述基本内容和有关求职的策略。
目录
Part Ⅰ Introduction
Chapter 1 Fundamentals of Business Communication
Chapter 2 Contrastive Rhetoric in Business Communication
Chapter 3 Management and Organizational Structure
Chapter 4 Business Meetings
PartⅡ Basic Writing Skills
Chapter 5 Fundamentals of Business Writing
Chapter 6 Note-taking
Chapter 7 Summary
Chapter 8 Graphs
Part Ⅲ Business Writing
Chapter 9 Business Letters
Chapter 10 Business Memos
Chapter 11 Business Minutes
Chapter 12 Press Release
Chapter 13 Business Reports
Chapter 14 Proposals
Chapter 15 Business Contracts
Chapter 16 Resume
Chapter 17 Application Letters
Chapter 18 Oral Presentations
Key to Exercises
Bibliography
Chapter 1 Fundamentals of Business Communication
Chapter 2 Contrastive Rhetoric in Business Communication
Chapter 3 Management and Organizational Structure
Chapter 4 Business Meetings
PartⅡ Basic Writing Skills
Chapter 5 Fundamentals of Business Writing
Chapter 6 Note-taking
Chapter 7 Summary
Chapter 8 Graphs
Part Ⅲ Business Writing
Chapter 9 Business Letters
Chapter 10 Business Memos
Chapter 11 Business Minutes
Chapter 12 Press Release
Chapter 13 Business Reports
Chapter 14 Proposals
Chapter 15 Business Contracts
Chapter 16 Resume
Chapter 17 Application Letters
Chapter 18 Oral Presentations
Key to Exercises
Bibliography
Business communication
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