简介
要搞好经济管理类专业的双语教学工作，必须要有相应的英文教材。而我们对十余所教育部门所属院校的调研表明，经济管理类专业的原版教材与我国的教学大纲及教学体系差异较大，而且普遍存在着厚，难，贵等问题，不太适合我国高校的教学状况。此外，我国大学生现阶段的英语水平还不足以很好地理解英文原版教材的体系和内容，故英文原版教材现在还不可能在我国一般的高等院校大面积的推广。许多高等院校的经济管理类专业，在开展双语教学的试点工作中，除了采用少量英文原版教材之外，还编写了部分英文讲义，经过适用后有的已经出版。但迄今为止，各高校出版的零星英文教材，大多还没有形成系列，远远不能满足日益发展的双语教学需要。为此，武汉理工大学出版社经过广泛深入地调研，决定组织编写一套面向全国普通高等院校经济管理类专业双语教学的系列教材。首期五种教材已于2005年秋季正式出版发行。这套教材主要适用于高等院校经济管理类专业的本科生，研究生和MBA学生。更多>>
目录
目录
Chapter One The Introduction of Logistics
Reading Material: Logistics Development in the 21st Century
Chapter Two Procurement
Reading Material: Procurement Planning and Strategy
Chapter Three Marketing
Reading Material: Commercial Policy and Public Relations
Chapter Four Logistics Information Management
Reading Material: Internet and Chinese Logistics Development
Chapter Five Transportation
Reading Material: Traffic Management
Chapter Six Warehouse Management
Reading Material: Housekeeping
Chapter Seven Stock Control
Reading Material: Storage Technology
Chapter Eight Logistic Decision-Making
Reading Material: Specific Factors to Be Considered
Chapter Nine Logistics/Supply-Chain Management
Reading Material: Improving Supply Chain Competence
Chapter Ten Market Economy Solutions
Reading Material: Supply Chain Planning
Chapter Eleven Network Economy Solutions of SCM
Reading Material: Service Chain, the Pull Model's Relative Impact on Service and Manufacturing Industries
Chapter Twelve Selecting Supply Chain Solution
Reading Material: Implementation
Chapter Thirteen International Trade
Reading Material: Export Procedures
Chapter Fourteen Logistics Best Practices
Reading Material: Creating a Chief Logistics Officer
Chapter Fifteen Best Practices Companies in SCM Action
Chapter Sixteen Analytical Report on Chinese Logistics Market of 2000
Chapter One The Introduction of Logistics
Reading Material: Logistics Development in the 21st Century
Chapter Two Procurement
Reading Material: Procurement Planning and Strategy
Chapter Three Marketing
Reading Material: Commercial Policy and Public Relations
Chapter Four Logistics Information Management
Reading Material: Internet and Chinese Logistics Development
Chapter Five Transportation
Reading Material: Traffic Management
Chapter Six Warehouse Management
Reading Material: Housekeeping
Chapter Seven Stock Control
Reading Material: Storage Technology
Chapter Eight Logistic Decision-Making
Reading Material: Specific Factors to Be Considered
Chapter Nine Logistics/Supply-Chain Management
Reading Material: Improving Supply Chain Competence
Chapter Ten Market Economy Solutions
Reading Material: Supply Chain Planning
Chapter Eleven Network Economy Solutions of SCM
Reading Material: Service Chain, the Pull Model's Relative Impact on Service and Manufacturing Industries
Chapter Twelve Selecting Supply Chain Solution
Reading Material: Implementation
Chapter Thirteen International Trade
Reading Material: Export Procedures
Chapter Fourteen Logistics Best Practices
Reading Material: Creating a Chief Logistics Officer
Chapter Fifteen Best Practices Companies in SCM Action
Chapter Sixteen Analytical Report on Chinese Logistics Market of 2000
Logistics and supply chain management
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