微信扫一扫,移动浏览光盘
简介
电子商务近来得到了迅猛的发展。如何建立现代电子商务物流管理体系，使其与网上交易的程序相适应，并对电子商务的进一步成熟和发展起到一个促进作用，已成为电子商务时代的当务之急。
《E-Commerce Logistics电子商务物流》共分为八章，主要阐述了电子商务的基本功能与发展、电子商务物流的特点与内容、电子商务物流系统、电子商务物流中的客户服务、电子商务与供应链，并对B2B和B2C电子商务物流分别进行阐述，最后论述了电子商务中的逆向物流，并对电子商务物流未来的发展做了一些预测及展望等。《E-Commerce Logistics电子商务物流》在一些章节里对中国电子商务物流的发展历程、现状以及发展方向也作了一定探索性的描述。《E-Commerce Logistics电子商务物流》可作为高等院校相关专业的教学用书，也可作为电子商务与物流理论研究者和实际工作者的阅读参考书。
在《E-Commerce Logistics电子商务物流》的编写过程中，作者参阅了国外许多电子商务与物流方面的著作和教材，并借用了部分资料，在此特作说明。
目录
目录
Chapter 1 About E-Commerce
1.1 The Advent of E-commerce
1.1.1 EDI Technology
1.1.2 The Internet and the Web
1.1.3 XML and Web Services
1.2 The Definition of E-commerce
1.2.1 E-commerce
1.2.2 E-business
1.3 Types of E-commerce
1.4 The Five Business Benefits of E-commerce
1.4.1 Cost Reduction
1.4.2 Measurement
1.4.3 Interactivity
1.4.4 Personalization
1.4.5 Global Reach
1.5 E-commerce Market Environment
1.6 Three Basic Business Models
1.7 E-commerce in China
1.8 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 2 E-Commerce Logistics
2.1 Logistics and Logistics Management
2.2 E-commerce vs.Logistics
2.2.1 E-commerce Requires New Logistics Thinking
2.2.2 Logistics Functions and Channel Design in the Context of E-commerce
2.2.3 E-commerce Logistics and E-logistics
2.3 E-fulfillment
2.4 E-fulfillment—the Big Challenge in E-commerce
2.4.1 E-logistics vs.Traditional Logistics
2.4.2 E-commerce Competition Through Logistics
2.5 The Internet Value Matrix
2.5.1 New Fundamentals
2.5.2 Early Movers
2.5.3 Operational Excellence
2.5.4 Experimentation
2.6 E-commerce Impacts on Market Distribution
2.6.1 The Emergence of E-tailing
2.6.2 New Channel Alternatives
2.6.3 Increased Channel Complexity
2.7 E-commerce and Procurement
2.7.1 Procurement
2.7.2 Basic Electronic Procurement
2.7.3 The Internet and B2B Procurement
2.8 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 3 Customer Service in E-Commerce Logistics
3.1 All about Customer Service
3.1.1 How to Define Customer Service
3.1.2 How to Exam Customer Service
3.1.3 Understanding Customer Service
3.2 Establishing Specific Objectives
3.2.1 Goals and Objectives
3.2.2 Customer Service Standards
3.2.3 Returned Products
3.3 The Role of Logistics in Establishing Customer Service Levels
3.3.1 Adviser to Marketing
3.3.2 Establishing a Customer Service Program
3.4 Customer Service in E-commerce
3.4.1 Customer's Preference
3.4.2 Four Customers Service Needs
3.4.3 Something to Enhance E-business
3.5 Customer Service in B2C E-commerce
3.5.1 Seeking Customers Online
3.5.2 Customer Service Creates Customer Loyalty
3.6 Measuring and Controlling Customer Service
3.7 Meeting Customer Demands
3.8 Overall Customer Service Policy
3.9 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 4 E-Commerce & Supply Chain
4.1 Understanding the Supply Chain
4.1.1 Define a Supply Chain
4.1.2 The Objective of a Supply Chain
4.1.3 Supply Chain Decision Phases
4.2 Process View of A Supply Chain
4.2.1 Cycle View of Supply Chain Processes
4.2.2 Push/Pull View of Supply Chain Processes
4.2.3 The Importance of Supply Chain Flows
4.3 E-business and the Supply Chain
4.3.1 The Role of E-business in a Supply Chain
4.3.2 The Impact of E-business on Supply Chain Performance
4.4 Value of E-business in Different Industries
4.4.1 Using E-business to Sell PC
4.4.2 Using E-business to Sell Books
4.4.3 Using E-business to Sell Groceries
4.4.4 Using E-business to Sell MRO
4.4.5 Using E-business to Create Markets
4.5 Setting up E-business in Practice
4.5.1 Integrate the Internet with the Existing Physical Network
4.5.2 Devise Shipment-pricing Strategies that Reflect Costs
4.5.3 Optimize E-business Logistics to Handle Packages,not Pallets
4.5.4 Design the E-business Supply Chain to Handle Returns Efficiently
4.5.5 Keep Customers Informed Throughout the Order Fulfillment Cycle
4.6 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 5 B2C E-Commerce Logistics
5.1 E-commerce Market
5.1.1 The Market in General
5.1.2 Market in China
5.2 E-fulfillment in B2C E-commerce
5.2.1 Operations of E-fulfillment
5.2.2 Technology and Software Applications
5.2.3 Home Delivery
5.2.4 Information to Customer
5.3 The Last Mile
5.3.1 Unattended Delivery
5.3.2 Home Access Systems
5.3.3 Collection and Delivery Points
5.4 Additional Services
5.4.1 Tracking for Customer
5.4.2 Confirmations
5.4.3 Reverse Logistics
5.4.4 CRM and Call Centers
5.5 Warehousing
5.5.1 Purpose-build Warehouses with AS/RS
5.5.2 Principles of the Design AS/RS
5.5.3 In-store Picking
5.6 Outsourcing of Home Delivery
5.6.1 Why Outsourcing
5.6.2 Benefits of Outsourcing
5.6.3 Choose the Right Partner
5.6.4 An AS/RS System Study
5.6.5 E-fulfilment：Safeway's Tracking System
5.7 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 6 B2B E-Commerce Logistics
6.1 Introduction
6.2 Overview of B2B Application
6.2.1 Sell Side
6.2.2 Buy Side
6.2.3 B2B E-markets
6.2.4 Characterizing B2B Applications
6.3 Management Considerations
6.3.1 Industry Structures
6.3.2 The Role of Intermediaries
6.3.3 Evaluation
6.3.4 Adoption
6.4 Technical Infrastructure
6.5 B2B-solutions for Smaller Firms
6.6 Changes and Project Management
6.7 E-tendering
6.8 Business Models
6.8.1 E-shop,E-procurement
6.8.2 E-auctions
6.8.3 Third-party Marketplaces
6.8.4 Value Chain Integration
6.8.5 Other Business Models
6.9 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 7 Managing Reverse Logistics in E-Commerce
7.1 Introduction to Reverse Logistics
7.1.1 Define Reverse Logistics
7.1.2 Making Reverse Logistics Profitable
7.1.3 Industry Segments React in Different Ways
7.2 About Reverse Logistics in E-commerce
7.2.1 Forward Logistics and Reverse Logistics
7.2.2 Reverse Logistics and E-commerce
7.2.3 Reverse Logistics as a Competitive Weapon
7.3 Barriers to Reverse Logistics
7.4 The Special Challenges of E-commerce
7.4.1 Reasons to Develop Returns Policies
7.4.2 Tips for Internet Retailers
7.5 Sorting the Customer Return
7.5.1 New Product Return
7.5.2 Used Product Return
7.5.3 Reused Product Return
7.6 Reverse Logistics and Environmental Impact
7.7 Handling of Environmentally Sensitive Materials
7.7.1 Identification of Workplace Hazard
7.7.2 Management and Trainer Information
7.7.3 General Chemical Hazard Prevention
7.7.4 Flammable and Combustible Materials
7.7.5 Employee Safe Work Practices
7.7.6 Items Subject to Periodic Schedule Inspections
7.8 Toughening Up Return Policies
7.9 Developing a Reverse Logistics Strategy
7.9.1 What Are Your Priorities
7.9.2 Communicate Clearly with Customers
7.9.3 Planning Key Reverse Logistics Management Elements
7.10 Handling International Returns
7.10.1 Tips from the Pros
7.11 Return Merchandise Authorization (RMA)Process
7.12 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 8 The Influence of E-commerce on Logistics in the Future
8.1 Forecasting E-commerce in the Future
8.1.1 E-commerce Standards
8.1.2 The Impact of Broadband
8.1.3 Software as Services
8.1.4 Change to the Business Models
8.2 Overseas Delivery—E-commerce Challenging Modern Logistics
8.2.1 The Ways to Fulfill
8.2.2 The Best Method
8.2.3 Multiple Options
8.2.4 Questions to Ask
8.3 E-commerce Future Trends
8.3.1 The Emergence of Trading Communities
8.3.2 The e-Supply Chain
8.3.3 Developing an e-Supply Chain Strategy
8.3.4 E-commerce by 2010
8.3.5 Logistics 2010
8.4 Forecasting by ELA
8.4.1 Current and Future Applications
8.4.2 Use of Internet in Logistics
8.4.3 Hypotheses
8.4.4 Consequence
8.5 Summary
Questions
References
中文概要
关键词语
E-commerce Logistics Glossary
wy>x
Chapter 1 About E-Commerce
1.1 The Advent of E-commerce
1.1.1 EDI Technology
1.1.2 The Internet and the Web
1.1.3 XML and Web Services
1.2 The Definition of E-commerce
1.2.1 E-commerce
1.2.2 E-business
1.3 Types of E-commerce
1.4 The Five Business Benefits of E-commerce
1.4.1 Cost Reduction
1.4.2 Measurement
1.4.3 Interactivity
1.4.4 Personalization
1.4.5 Global Reach
1.5 E-commerce Market Environment
1.6 Three Basic Business Models
1.7 E-commerce in China
1.8 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 2 E-Commerce Logistics
2.1 Logistics and Logistics Management
2.2 E-commerce vs.Logistics
2.2.1 E-commerce Requires New Logistics Thinking
2.2.2 Logistics Functions and Channel Design in the Context of E-commerce
2.2.3 E-commerce Logistics and E-logistics
2.3 E-fulfillment
2.4 E-fulfillment—the Big Challenge in E-commerce
2.4.1 E-logistics vs.Traditional Logistics
2.4.2 E-commerce Competition Through Logistics
2.5 The Internet Value Matrix
2.5.1 New Fundamentals
2.5.2 Early Movers
2.5.3 Operational Excellence
2.5.4 Experimentation
2.6 E-commerce Impacts on Market Distribution
2.6.1 The Emergence of E-tailing
2.6.2 New Channel Alternatives
2.6.3 Increased Channel Complexity
2.7 E-commerce and Procurement
2.7.1 Procurement
2.7.2 Basic Electronic Procurement
2.7.3 The Internet and B2B Procurement
2.8 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 3 Customer Service in E-Commerce Logistics
3.1 All about Customer Service
3.1.1 How to Define Customer Service
3.1.2 How to Exam Customer Service
3.1.3 Understanding Customer Service
3.2 Establishing Specific Objectives
3.2.1 Goals and Objectives
3.2.2 Customer Service Standards
3.2.3 Returned Products
3.3 The Role of Logistics in Establishing Customer Service Levels
3.3.1 Adviser to Marketing
3.3.2 Establishing a Customer Service Program
3.4 Customer Service in E-commerce
3.4.1 Customer's Preference
3.4.2 Four Customers Service Needs
3.4.3 Something to Enhance E-business
3.5 Customer Service in B2C E-commerce
3.5.1 Seeking Customers Online
3.5.2 Customer Service Creates Customer Loyalty
3.6 Measuring and Controlling Customer Service
3.7 Meeting Customer Demands
3.8 Overall Customer Service Policy
3.9 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 4 E-Commerce & Supply Chain
4.1 Understanding the Supply Chain
4.1.1 Define a Supply Chain
4.1.2 The Objective of a Supply Chain
4.1.3 Supply Chain Decision Phases
4.2 Process View of A Supply Chain
4.2.1 Cycle View of Supply Chain Processes
4.2.2 Push/Pull View of Supply Chain Processes
4.2.3 The Importance of Supply Chain Flows
4.3 E-business and the Supply Chain
4.3.1 The Role of E-business in a Supply Chain
4.3.2 The Impact of E-business on Supply Chain Performance
4.4 Value of E-business in Different Industries
4.4.1 Using E-business to Sell PC
4.4.2 Using E-business to Sell Books
4.4.3 Using E-business to Sell Groceries
4.4.4 Using E-business to Sell MRO
4.4.5 Using E-business to Create Markets
4.5 Setting up E-business in Practice
4.5.1 Integrate the Internet with the Existing Physical Network
4.5.2 Devise Shipment-pricing Strategies that Reflect Costs
4.5.3 Optimize E-business Logistics to Handle Packages,not Pallets
4.5.4 Design the E-business Supply Chain to Handle Returns Efficiently
4.5.5 Keep Customers Informed Throughout the Order Fulfillment Cycle
4.6 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 5 B2C E-Commerce Logistics
5.1 E-commerce Market
5.1.1 The Market in General
5.1.2 Market in China
5.2 E-fulfillment in B2C E-commerce
5.2.1 Operations of E-fulfillment
5.2.2 Technology and Software Applications
5.2.3 Home Delivery
5.2.4 Information to Customer
5.3 The Last Mile
5.3.1 Unattended Delivery
5.3.2 Home Access Systems
5.3.3 Collection and Delivery Points
5.4 Additional Services
5.4.1 Tracking for Customer
5.4.2 Confirmations
5.4.3 Reverse Logistics
5.4.4 CRM and Call Centers
5.5 Warehousing
5.5.1 Purpose-build Warehouses with AS/RS
5.5.2 Principles of the Design AS/RS
5.5.3 In-store Picking
5.6 Outsourcing of Home Delivery
5.6.1 Why Outsourcing
5.6.2 Benefits of Outsourcing
5.6.3 Choose the Right Partner
5.6.4 An AS/RS System Study
5.6.5 E-fulfilment：Safeway's Tracking System
5.7 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 6 B2B E-Commerce Logistics
6.1 Introduction
6.2 Overview of B2B Application
6.2.1 Sell Side
6.2.2 Buy Side
6.2.3 B2B E-markets
6.2.4 Characterizing B2B Applications
6.3 Management Considerations
6.3.1 Industry Structures
6.3.2 The Role of Intermediaries
6.3.3 Evaluation
6.3.4 Adoption
6.4 Technical Infrastructure
6.5 B2B-solutions for Smaller Firms
6.6 Changes and Project Management
6.7 E-tendering
6.8 Business Models
6.8.1 E-shop,E-procurement
6.8.2 E-auctions
6.8.3 Third-party Marketplaces
6.8.4 Value Chain Integration
6.8.5 Other Business Models
6.9 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 7 Managing Reverse Logistics in E-Commerce
7.1 Introduction to Reverse Logistics
7.1.1 Define Reverse Logistics
7.1.2 Making Reverse Logistics Profitable
7.1.3 Industry Segments React in Different Ways
7.2 About Reverse Logistics in E-commerce
7.2.1 Forward Logistics and Reverse Logistics
7.2.2 Reverse Logistics and E-commerce
7.2.3 Reverse Logistics as a Competitive Weapon
7.3 Barriers to Reverse Logistics
7.4 The Special Challenges of E-commerce
7.4.1 Reasons to Develop Returns Policies
7.4.2 Tips for Internet Retailers
7.5 Sorting the Customer Return
7.5.1 New Product Return
7.5.2 Used Product Return
7.5.3 Reused Product Return
7.6 Reverse Logistics and Environmental Impact
7.7 Handling of Environmentally Sensitive Materials
7.7.1 Identification of Workplace Hazard
7.7.2 Management and Trainer Information
7.7.3 General Chemical Hazard Prevention
7.7.4 Flammable and Combustible Materials
7.7.5 Employee Safe Work Practices
7.7.6 Items Subject to Periodic Schedule Inspections
7.8 Toughening Up Return Policies
7.9 Developing a Reverse Logistics Strategy
7.9.1 What Are Your Priorities
7.9.2 Communicate Clearly with Customers
7.9.3 Planning Key Reverse Logistics Management Elements
7.10 Handling International Returns
7.10.1 Tips from the Pros
7.11 Return Merchandise Authorization (RMA)Process
7.12 Summary
Questions
Case Study
References
中文概要
关键词语
Chapter 8 The Influence of E-commerce on Logistics in the Future
8.1 Forecasting E-commerce in the Future
8.1.1 E-commerce Standards
8.1.2 The Impact of Broadband
8.1.3 Software as Services
8.1.4 Change to the Business Models
8.2 Overseas Delivery—E-commerce Challenging Modern Logistics
8.2.1 The Ways to Fulfill
8.2.2 The Best Method
8.2.3 Multiple Options
8.2.4 Questions to Ask
8.3 E-commerce Future Trends
8.3.1 The Emergence of Trading Communities
8.3.2 The e-Supply Chain
8.3.3 Developing an e-Supply Chain Strategy
8.3.4 E-commerce by 2010
8.3.5 Logistics 2010
8.4 Forecasting by ELA
8.4.1 Current and Future Applications
8.4.2 Use of Internet in Logistics
8.4.3 Hypotheses
8.4.4 Consequence
8.5 Summary
Questions
References
中文概要
关键词语
E-commerce Logistics Glossary
wy>x
E-commerce logistics
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
