简介
商务英语系列教材为普通高等教育“十五”国家级规划教材，是为适应中国加入世界贸易组织以后对复合型商务人才的需求而编写的。《国际经济导论》是该系列教材之一。
本书从历史和理论的层面对国际经济环境进行了介绍，比较客观地反映了最有代表性的西方经济学家和管理学家的研究成果。全书共五个部分，分别为经济运行管理、国际商务体系框架、国际金融环境、国际竞争环境和其它相关环境因素。本书在传授知识的同时，也十分注重语言知识与技能的学习和掌握，设计了形式多样、内容丰富的练习，其中讨论题和小案例，理论联系实际，能引发读者的思考，提高其认识问题、分析问题和解决问题的能力。
本书适用于已完成基础英语阶段学习的本科生、从事或即将从事各种国际商务活动的人士以及广大英语爱好者。
目录
part one managing the economy.
chapter 1 measuring economic success
economic growth and its measurement
high employment, low unemployment
stable prices
satisfactory balance of payments
potential conflicts between goals
case study japan's economic performance between 1960- 1996
chapter 2 aggregate demand and supply
aggregate demand (ad)
aggregate supply (as)
interaction of as and ad
case study
the two supply shocks in the 1970s
chapter 3 demand management:rscalpoucyand
monetary policy
fiscal policy
monetary policy
the effects of stabilization policy
case study china's macroeconomic policy in recent years
.chapter 4 supply management and income policies
supply-side policies
income policies
case study the laffer-curve and the supply-side policy
part two the framework of world trade
chapter5 basic theories of international trade
classical theories of trade
the factor-proportions theory — ho theory
demand-side theories of trade and country-similarity theory
technology-based theory of trade
the product life-cycle model of trade
case study
the theory behind the antidumping
chapter 6 free trade versus protectionism
the gains from free trade
different means of protection
the arguments fortrade protection
case study
the growing u.s. trade imbalance with china
chapter 7 multilaterausmversusregiormlism
multilateral trade liberalization — from gatt to wto 116
regional trade liberalization
case study
towards a tripartite world
chapter8 the changing structure of world output and trade
the post-war growth of world output
the growth of world trade and changes in commodity composition
the growth of service trade
case study
china's bid to join the world trade organization
part three fnternational monetary relations
chapter 9 balance of payments
accounting principles
balance of payments structure
practical issues: problems and solutions
case study
mexico's 1994 balance of payments crisis
chapter 10 exchange-rate systems ..
fixed exchange rates
flexible exchange rates
hybrid exchange-rate systems
case study
the shift from a fixed exchange-rate regime to a flexible exchange-rate regime
chapter 11 macroeconomic policy in an open economy
economic objectives of nations
policy instruments
policy effects
international economic policy coordination
case study
plaza agreement of 1985 and louvre accord of 1987
chapter 12 international monetary system
the gold standard era, 1870 - 1914
the inter-war period ( flexible rates and controls), 1918 -1939
the bretton woods system and the international monetary fund (imf),1944- 1973
managed floating since 1973 and the european monetary system
case study
the gold standard and the great depression
global competitive environment
chapter 13 globalization trend
globalization — a reality or an illusion?
historical review of globalization
indicators of increasing integration
has globalization gone too far?— debate over it
case study
disintegration of production
chapter14 competition and competitive advantacge
introduction to the theory of competitive advantage— concepts and parameters
complete formulation of competitiveness
growing impact of international competitiveness
case study
free competition
chapterl5 technological innovation and competitiveness
the meaning of innovation and the development of technological innovation
skill-based or resource-based competitiveness
impact of technological innovation
case study
innovation -- key for success
chapter 16 corporate strategies and national policies
definition of corporate strategy and its historical develop-ment
the formulation of corporate competitive strategies
national policies to help build up competitive edge
bridging corporate strategy with the nation's wealth-building strategy
case study
strategies for growth
part five other relevant environments
chapter 17 political-legal environment
political environment
legal environment
case study
the big gun
chapter 18 social- cultural environment
what is culture
social structure
social stratification
religion
language
education
culture and the workplace
cultural change
case study
cultural differences at abb
key to exercises...
chapter 1 measuring economic success
economic growth and its measurement
high employment, low unemployment
stable prices
satisfactory balance of payments
potential conflicts between goals
case study japan's economic performance between 1960- 1996
chapter 2 aggregate demand and supply
aggregate demand (ad)
aggregate supply (as)
interaction of as and ad
case study
the two supply shocks in the 1970s
chapter 3 demand management:rscalpoucyand
monetary policy
fiscal policy
monetary policy
the effects of stabilization policy
case study china's macroeconomic policy in recent years
.chapter 4 supply management and income policies
supply-side policies
income policies
case study the laffer-curve and the supply-side policy
part two the framework of world trade
chapter5 basic theories of international trade
classical theories of trade
the factor-proportions theory — ho theory
demand-side theories of trade and country-similarity theory
technology-based theory of trade
the product life-cycle model of trade
case study
the theory behind the antidumping
chapter 6 free trade versus protectionism
the gains from free trade
different means of protection
the arguments fortrade protection
case study
the growing u.s. trade imbalance with china
chapter 7 multilaterausmversusregiormlism
multilateral trade liberalization — from gatt to wto 116
regional trade liberalization
case study
towards a tripartite world
chapter8 the changing structure of world output and trade
the post-war growth of world output
the growth of world trade and changes in commodity composition
the growth of service trade
case study
china's bid to join the world trade organization
part three fnternational monetary relations
chapter 9 balance of payments
accounting principles
balance of payments structure
practical issues: problems and solutions
case study
mexico's 1994 balance of payments crisis
chapter 10 exchange-rate systems ..
fixed exchange rates
flexible exchange rates
hybrid exchange-rate systems
case study
the shift from a fixed exchange-rate regime to a flexible exchange-rate regime
chapter 11 macroeconomic policy in an open economy
economic objectives of nations
policy instruments
policy effects
international economic policy coordination
case study
plaza agreement of 1985 and louvre accord of 1987
chapter 12 international monetary system
the gold standard era, 1870 - 1914
the inter-war period ( flexible rates and controls), 1918 -1939
the bretton woods system and the international monetary fund (imf),1944- 1973
managed floating since 1973 and the european monetary system
case study
the gold standard and the great depression
global competitive environment
chapter 13 globalization trend
globalization — a reality or an illusion?
historical review of globalization
indicators of increasing integration
has globalization gone too far?— debate over it
case study
disintegration of production
chapter14 competition and competitive advantacge
introduction to the theory of competitive advantage— concepts and parameters
complete formulation of competitiveness
growing impact of international competitiveness
case study
free competition
chapterl5 technological innovation and competitiveness
the meaning of innovation and the development of technological innovation
skill-based or resource-based competitiveness
impact of technological innovation
case study
innovation -- key for success
chapter 16 corporate strategies and national policies
definition of corporate strategy and its historical develop-ment
the formulation of corporate competitive strategies
national policies to help build up competitive edge
bridging corporate strategy with the nation's wealth-building strategy
case study
strategies for growth
part five other relevant environments
chapter 17 political-legal environment
political environment
legal environment
case study
the big gun
chapter 18 social- cultural environment
what is culture
social structure
social stratification
religion
language
education
culture and the workplace
cultural change
case study
cultural differences at abb
key to exercises...
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