简介
For 125 years, Coca-Cola has connected with more people inmore places than any other product the world has ever known. Firstsipped at an Atlanta soda fountain as a hot weather pick-me-up,Coca-Cola has triumphed by engaging people, one by one. Thecompany's long-time leader Robert Woodruff sought always to have it"within arm's length of desire." He succeeded so well thatCoca-Cola has become a part of our landscape, part of our rituals,part of our lives. This illustrated book celebrates the world'smost iconic beverage with the brand's photographs, advertisements,and designs as well as memories from film, social history, and popculture. Decade by decade, Coca-Cola represents the zeitgeist withnostalgia and flair.
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