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简介
《商务英语综合教程》是《高等学校商务英语系列教材》之一，本册为第3册，共15个单元，每单元由四大部分组成：阅读I(Reading I)、阅读II(Reading II)、扩展性练习(Extension)以及大学英语四、六级补充阅读练习(Supplementary Reading)。每单元围绕一个主题，精心安排了与主题密切相关的课文和练习。本书另配有相应的音带。
本书选材新颖，内容丰富，专业面广，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。
目录
unit 1 business meetings
reading i how to attend a meeting
reading ii winning business meetings
extension
supplementary reading
unit 2 secret to success
reading i are you an entrepreneur?
reading ii make money by thinking the unthinkable
extension
supplementary reading
unit 3 marketing strategies
reading i when it's smarter to be second to market
reading ii technology-driven marketing
extension
supplementary reading
unit 4 competition
reading i the invisible fist
reading ii morals in the prat race
extension
supplementary reading
.unit 5 investment
reading i going for the gold
reading ii king of bond
extension
supplementary reading
unit 6 banking
reading i gaining efficiencies within the branch
reading ii banking services
extension
supplementary reading
unit 7 media and entertainment
reading i power in your hand
reading ii how hollywood rules
extension
supplementary reading
unit 8 services
reading i cross-cultural views of service quality
reading ii beyond expectations
extension
supplementary reading
unit 9 business ethics
reading i ethics and competitiveness -- put first things first
reading ii bribery -- an inevitable evil?
extension
supplementary reading
unit 10 intellectual property
reading i flying solo
reading ii intellectual property in the 'global marketplace
extension
supplementary reading
unit 11 e-commerce
reading i how can a dot-com be this hot?
reading ii electronic commerce
extension
supplementary reading
unit 12 customers
reading i almighty customer (part i)
reading ii the almighty customer (part ii)
extension
supplementary reading
appendix i
appendix h
reading i how to attend a meeting
reading ii winning business meetings
extension
supplementary reading
unit 2 secret to success
reading i are you an entrepreneur?
reading ii make money by thinking the unthinkable
extension
supplementary reading
unit 3 marketing strategies
reading i when it's smarter to be second to market
reading ii technology-driven marketing
extension
supplementary reading
unit 4 competition
reading i the invisible fist
reading ii morals in the prat race
extension
supplementary reading
.unit 5 investment
reading i going for the gold
reading ii king of bond
extension
supplementary reading
unit 6 banking
reading i gaining efficiencies within the branch
reading ii banking services
extension
supplementary reading
unit 7 media and entertainment
reading i power in your hand
reading ii how hollywood rules
extension
supplementary reading
unit 8 services
reading i cross-cultural views of service quality
reading ii beyond expectations
extension
supplementary reading
unit 9 business ethics
reading i ethics and competitiveness -- put first things first
reading ii bribery -- an inevitable evil?
extension
supplementary reading
unit 10 intellectual property
reading i flying solo
reading ii intellectual property in the 'global marketplace
extension
supplementary reading
unit 11 e-commerce
reading i how can a dot-com be this hot?
reading ii electronic commerce
extension
supplementary reading
unit 12 customers
reading i almighty customer (part i)
reading ii the almighty customer (part ii)
extension
supplementary reading
appendix i
appendix h
Business English Integrated Course.III
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