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简介
本书面向英语能力达到4级的专业人员和大学英语3级的广告专业学生，用各种实际业务中常见的真实素材营造一个仿真的广告英语操作环境，教授广告英语沟通技巧和术语。
当代广告学专业系列教程。
本书第一本中美两国广告专家合著，以展现广告行业实务情景的方式教授专业英语的大学英语教材。本书的价值在于帮助中国广告、营销的学生及从业人员了解国际广告行业通用的英语沟通方式，掌握以口语和笔头形式进行专业交流的英语技能。本书特点是按照实行的广告流程安排每章的内容，每章均由三个单元构成：（1）在实际情景中运用术语和行话的课文；（2）课后习题训练以及解答；（3）每一章涉及的词汇读音及英汉对照表。全书的课文译文、英语广告范例以及有价值的参考网站信息，对读者都有极大的帮助。
目录
Chapter1 Introduction to Advertising
Chapter2 Agency Structure
Chapter3 Brainstorming
Chapter4 Situation Analysis & Research
Chapter5 IMCs:What Wc Wan Do for You
Chapter6 IMCs:What Else We Can for You
Chapter7 The Media
Chapter8 Ad Planning
Chapter9 Brand Management
Chapter10 Media Planning
Chapter11 Media Scheduling
Chapter12 Media Placement
Chapter13 Media Buying
Chapter14 Outdoor Advertising Preparation
Chapter15 Monitoring of Outdoor Advertising
Chapter16 TV Commercial
Chapter17 Promotions Cooperation
Chapter18 Exhibition Booth
Chapter19 Print Media
Appendix 1 Chinese Translation
Appendix 2 Answers,Hints and Help
Appendix 3 Vocabulary
Chapter2 Agency Structure
Chapter3 Brainstorming
Chapter4 Situation Analysis & Research
Chapter5 IMCs:What Wc Wan Do for You
Chapter6 IMCs:What Else We Can for You
Chapter7 The Media
Chapter8 Ad Planning
Chapter9 Brand Management
Chapter10 Media Planning
Chapter11 Media Scheduling
Chapter12 Media Placement
Chapter13 Media Buying
Chapter14 Outdoor Advertising Preparation
Chapter15 Monitoring of Outdoor Advertising
Chapter16 TV Commercial
Chapter17 Promotions Cooperation
Chapter18 Exhibition Booth
Chapter19 Print Media
Appendix 1 Chinese Translation
Appendix 2 Answers,Hints and Help
Appendix 3 Vocabulary
中英沟通实战技巧
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