E - Commerce English

出版说明.

前言

chapter one introduction to e-commerce

what is e-commerce?

scope of e-commerce

evolution of e-commerce

key drivers of e-commerce

chapter two traditional commerce vs. e-commerce

roles of buyers and sellers in traditional commerce

comparison between traditional commerce and e-commerce

chapter three advantages and limitations of e-commerce

advantages of e-commerce

limitations of e-commerce

chapter four the internet and the world wide web

the intemet

the world wide web

differences between intemet and world wide web

the web and e-commerce

chapter five intranet and extranet

intranet

.extranet

chapter six electronic data interchange

introduction

problems with the traditional information interchange

how does edi solve the problems?

edi standards

how does edi work?

guidelines for implementation of edi

chapter seven types of e-commerce

direct vs. indirect e-commerce

business-to-consumer

business-to-busing

consumer-to-consumer

consumer to government and business to government

chapter eight value chains in e-commerce

strategic business unit value chains

industry value chains

the role of e-commerce

chapter nine electronic banking and payment

electronic banking

electronic payment

secure electronic transaction

chapter ten marketing and advertising on the web

the web as a marketing tool ..

market your web site

the key to successful marketing on the intemet

products to be promoted on the net

web as an unparalleled support for marketing-mix data

customization and personalization

chapter eleven how the internet affects certain industries

financial services

travel and airlines

retailing

publishing

job market

distance learning

chapter twelve security concerns

e-commerce security

e-commerce security threats

security measures and enforcements for e-commerce

computer emergency response team

chapter thirteen legal aspects of e-commerce

introduction

contracts

identification and authentication of the parties

online liability

conclusion

chapter fourteen taxation and e-commerce

introduction

organization for economic cooperation and development

european union

the united states

chapter fifteen the future of e-commerce

performance

mobility

address management

enhanced integration

security and privacy

personalization

standards

e-training

e-commerce will grow

reference key to the exercises

bibliography ...