简介
随着全球经济的发展和市场化的运作，社会越来越迫切地需要既有专业知识又能熟练运用英语解决实际工作中问题的综合性人才，因此这就对开设商务英语专业以及国际商务等财经类专业的高职高专院校的英语教学提出了更新、更高的要求。《新活力商务英语阅读》的编写旨在满足高职高专院校商务英语阅读课程的教学需要，有助于高职生拓宽商务领域知识、提高商务英语的阅读理解能力和一般商务英语的应用能力，为毕业后能更好地从事商务类活动打下良好的基础。本教材也可作为广大商务工作者的学习参考书。
在编写过程中，本书注重学生语言能力培养和商务英语知识学习的有机结合。在培养学生语言应用能力的同时，让学生熟悉和‘了解相关商务活动，掌握必要的商务专业知识。本教材选材新颖，题材广泛，课文主要选自近年来国内外报刊杂志、著作和英文网站上的商务文章，部分课文略有删改。选材内容涉及商务礼仪、商业道德、公关、网络经济、经济合作、全球经济一体化、物流、市场调研、营销与促销、企业管理、企业家文化、工业产权、金融、证券与投资等商务知识。
本教材所选课文知识性、实用性强；课文后配有较详细的背景知识、专业术语、难句分析等注释；课后练习紧扣教材、形式多样化。阅读理解题、小组讨论题、重点词或短语的灵活运用题、专业术语英译汉题、段落汉译英题等练习形式的设计有助于促进学生对每单元专业知识的掌握和消化。本书还针对教学需要提供了较为详细的练习答案和参考译文。
目录
目录
Unit One China and Its History
Section One Reading and Speaking Greeting and Introduction
Dialogue One Please Call Me Dave
Dialogue Two How Is Everything?
Passage Cultural Variations in Introductions
Section Two Reading and Writing
Passage One Chinese Culture in Brief
Passage Two Urban Lifestyles in China
Unit Two Chinese People and Art
Section One Reading and Speaking At the Railway Station or Airport
Dialogue One Meeting a Tour Group at the Airport
Dialogue Two Meeting Tourists at the Railway Station
Passage Spotting Tour Groups
Section Two Reading and Writing
Passage One The Chinese and Their Influence
Passage Two Beijing Opera
Unit Three Chinese Festivals
Section One Reading and Speaking Talking on the Phone
Dialogue One Room Reservations
Dialogue Two May I Help You?
Passage “Duan Wu”—A Day in Memory of a Patriotic Poet
Section Two Reading and Writing
Passage One Spring Festival
Passage Two The Mid-Autumn Festival
Unit Four Tourism
Section One Reading and Speaking At the Customs
Dialogue One At the Customs (1)
Dialogue Two At the Customs (2)
Passage The Importance of Declaring Things
Section Two Reading and Writing
Passage One Tourism
Passage Two Travel Agency
Unit Five Transportation
Section One Reading and Speaking Traveling by Plane
Dialogue One Traveling by Air
Dialogue Two Flight Reservation
Passage Transportation
Sectio Two Reading and Writing
Passage One Transportation in China
Passage Two An Overview of the Air Transportation
Unit Six Hotel
Section One Reading and Speaking Hotel Service
Dialogue One The Registration
Dialogue Two About the Room Facilities
Passage An Introduction to the Hospitality Industry
Section Two Reading and Writing
Passage One Hotels in the World
Passage Two Serviced Accommodation
Unit Seven Chinese Cuisine
Section One Reading and Speaking At a Restaurant
Dialogue One At the Restaurant (1)
Dialogue Two At the Restaurant (2)
Passage Family Banquet on New Year's Eve in China
Section Two Reading and Writing
Passage One Chinese Cuisine
Passage Two Beijing Roast Duck
Unit Eight Shopping
Section One Reading and Speaking At the Shop
Dialogue One At the Shop
Dialogue Two At an Arts and Crafts Store
Passage Shopping
Section Two Reading and Writing
Passage One Tea
Passage Two Ceramics,the Pearl of Oriental Art
Unit Nine Tours Around China
Section One Reading and Speaking Sightseeing
Dialogue One Traveling to Shanghai
Dialogue Two A Tour Around Suzhou
Passage The Great Wall
Section Two Reading and Writing
Passage One Package Tour
Passage Two Huangshan Mountain
Unit Ten Departure
Section One Reading and Speaking Checking-out and Saying Good-bye
Dialogue One Farewell
Dialogue Two Checking out—at the Cashier's
Passage An Extract from George W. Bush's Farewell Speech
Section Two Reading and Writing
Passage One A Farewell Speech
Passage Two The Qualifications for Being a Good Tour Guide
Keys
参考资料
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Unit One China and Its History
Section One Reading and Speaking Greeting and Introduction
Dialogue One Please Call Me Dave
Dialogue Two How Is Everything?
Passage Cultural Variations in Introductions
Section Two Reading and Writing
Passage One Chinese Culture in Brief
Passage Two Urban Lifestyles in China
Unit Two Chinese People and Art
Section One Reading and Speaking At the Railway Station or Airport
Dialogue One Meeting a Tour Group at the Airport
Dialogue Two Meeting Tourists at the Railway Station
Passage Spotting Tour Groups
Section Two Reading and Writing
Passage One The Chinese and Their Influence
Passage Two Beijing Opera
Unit Three Chinese Festivals
Section One Reading and Speaking Talking on the Phone
Dialogue One Room Reservations
Dialogue Two May I Help You?
Passage “Duan Wu”—A Day in Memory of a Patriotic Poet
Section Two Reading and Writing
Passage One Spring Festival
Passage Two The Mid-Autumn Festival
Unit Four Tourism
Section One Reading and Speaking At the Customs
Dialogue One At the Customs (1)
Dialogue Two At the Customs (2)
Passage The Importance of Declaring Things
Section Two Reading and Writing
Passage One Tourism
Passage Two Travel Agency
Unit Five Transportation
Section One Reading and Speaking Traveling by Plane
Dialogue One Traveling by Air
Dialogue Two Flight Reservation
Passage Transportation
Sectio Two Reading and Writing
Passage One Transportation in China
Passage Two An Overview of the Air Transportation
Unit Six Hotel
Section One Reading and Speaking Hotel Service
Dialogue One The Registration
Dialogue Two About the Room Facilities
Passage An Introduction to the Hospitality Industry
Section Two Reading and Writing
Passage One Hotels in the World
Passage Two Serviced Accommodation
Unit Seven Chinese Cuisine
Section One Reading and Speaking At a Restaurant
Dialogue One At the Restaurant (1)
Dialogue Two At the Restaurant (2)
Passage Family Banquet on New Year's Eve in China
Section Two Reading and Writing
Passage One Chinese Cuisine
Passage Two Beijing Roast Duck
Unit Eight Shopping
Section One Reading and Speaking At the Shop
Dialogue One At the Shop
Dialogue Two At an Arts and Crafts Store
Passage Shopping
Section Two Reading and Writing
Passage One Tea
Passage Two Ceramics,the Pearl of Oriental Art
Unit Nine Tours Around China
Section One Reading and Speaking Sightseeing
Dialogue One Traveling to Shanghai
Dialogue Two A Tour Around Suzhou
Passage The Great Wall
Section Two Reading and Writing
Passage One Package Tour
Passage Two Huangshan Mountain
Unit Ten Departure
Section One Reading and Speaking Checking-out and Saying Good-bye
Dialogue One Farewell
Dialogue Two Checking out—at the Cashier's
Passage An Extract from George W. Bush's Farewell Speech
Section Two Reading and Writing
Passage One A Farewell Speech
Passage Two The Qualifications for Being a Good Tour Guide
Keys
参考资料
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