简介
Summary:
Publisher Summary 1
This anthology offers a collection of short readings from 35 books by Jay Levinson, the father of guerilla marketing, and other contributors. The strategies and tools have been updated for current conditions. There is a sense of humor throughout the book, and comprehension is a breeze with the book's many margin tips, bullet points, lists, and case boxes. The first section provides insight into guerilla marketing in general, in areas such as the birth and spread of guerilla marketing, guerilla advertising, and guerilla marketing in social media. Part 2, the bulk of the book, offers wisdom from guerilla co-authors on specific topics such as retailing, publicity, guerilla marketing for job hunters, marketing to women, guerilla marketing for writers, and guerilla marketing for franchises. Jay Levinson and Jeannie Levinson are marketing consultants. Annotation 漏2012 Book News, Inc., Portland, OR (booknews.com)
Publisher Summary 2
Guerrilla Marketing's Greatest Hits鈥擴pdated, Adapted, Remastered鈥The only book to deliver The Best of Guerrilla Marketing鈥攁 combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books鈥攗pdated for a new generation. 鈥漌hen they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.鈥?
鈥擲eth Godin, author of Poke the Box鈥淭his book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.鈥?
鈥擩ill Lublin, international speaker and author, Jilllublin.com鈥滷or business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter鈥攁nd, of course, Internet access.鈥?
鈥擠avid Garfinkel, author of Advertising Headlines That Make You Rich鈥?1 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.鈥?
鈥擱oger C. Parker, www.PublishedandProfitable.com 鈥淕uerrilla Marketing has always been about helping the 'little guy' market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. 鈥?
鈥擲tuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com鈥淛ay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years 鈥?and sold it! His brilliant marketing know-how played a huge role in our dramatic success. 鈥?
鈥擲teve Savage, president, Savage International鈥淕uerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.鈥?
鈥擮rvel Ray Wilson, CSP, marketing coach, sales trainer and author鈥淛ay's original Guerrilla Marketingvalidated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.鈥?
鈥擲hel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert鈥淕uerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!鈥?
鈥擠avid Fagan, owner, The Icon Builder鈥淚n the marketing jungle the Guerrilla is king!鈥?
鈥擠avid Perry, Perry-Martel International鈥淕uerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.鈥?
鈥擜l Lautenslager, www.marketforprofits.com鈥淛ay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.鈥?
鈥擬ichael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary AgentsContributions from 35 Guerrilla hits, including:
The Guerrilla Marketing Handbook
Guerrilla Publicity
Guerrilla Marketing in 30 Days
Guerrilla Marketing for Writers
Guerrilla Social M
目录
Table Of Contents:
Foreword VII
Seth Godin
Part 1 Insight Into Guerrilla Marketing
Chapter 1 What Marketing Really Is 3(7)
Chapter 2 What Marketing Is Not 10(8)
Chapter 3 The Birth Of Guerrilla Marketing 18(6)
Chapter 4 The Spread Of Guerrilla Marketing 24(8)
Chapter 5 The Simplicity Of Guerrilla Marketing 32(6)
Chapter 6 The Monumental Secrets Of Guerrilla Marketing 38(23)
Chapter 7 The Guerrilla Marketing Strategy 61(7)
Chapter 8 Guerrilla Marketing To The Unconscious Mind 68(9)
Chapter 9 The Guerrilla Marketing Weapons 77(8)
Chapter 10 Guerrilla Advertising 85(19)
Chapter 11 Guerrilla Marketing In The Social Media 104(12)
Chapter 12 Guerrilla Marketing With Memes 116(4)
Chapter 13 Achieving Guerrilla Marketing Excellence 120(11)
Chapter 14 Guerrilla Marketing Yourself 131(9)
Chapter 15 The Guerrilla Entrepreneur 140(21)
Part 2 Guerrilla Wisdom From Guerrilla Co-Authors
Chapter 16 The Guerrilla Marketing Handbook, Co-Author Seth Godin 161(7)
Chapter 17 Guerrilla Retailing, Co-Authors Orvel Ray Wilson And Elly Valas 168(5)
Chapter 18 Guerrilla Deal-Making, Co-Author Donald Hendon 173(8)
Chapter 19 Guerrilla Publicity, Co-Author Jill Lublin 181(8)
Chapter 20 Guerrilla Writing Tips, Co-Author Roger C. Parker 189(7)
Chapter 21 Guerrilla Copywriting Tips, Co-Author David Garfinkel 196(7)
Chapter 22 Guerrilla Marketing For Job Hunters 2.0, Co-Author David Perry 203(5)
Chapter 23 Guerrilla Research, Co-Author Robert Kaden 208(9)
Chapter 24 Guerrilla Marketing On The Internet, Co-Authors Mitch Meyerson And Mary Eule Scarborough 217(18)
Chapter 25 Guerrilla Social Media Marketing, Co-Author Shane Gibson 235(10)
Chapter 26 Guerrilla Marketing Goes Green, Co-Author Shel Horowitz 245(5)
Chapter 27 Guerrilla Marketing For Nonprofits, Co-Authors Frank Adkins And Chris Forbes 250(9)
Chapter 28 Guerrilla Marketing Meets Karate Master, Co-Author Chet Holmes 259(10)
Chapter 29 Guerrilla Marketing In 30 Days, Co-Author Al Lautenslager 269(8)
Chapter 30 Guerrilla Profits, Co-Author Stuart Burkow 277(7)
Chapter 31 Guerrilla Marketing To Women, Co-Author Wendy Stevens 284(8)
Chapter 32 Guerrilla Rainmaking, Co-Author David T. Fagan 292(7)
Chapter 33 Guerrilla Wealth, Co-Author Loral Langemeier 299(8)
Chapter 34 Guerrilla Marketing For Financial Planners, Co-Author Grant Hicks 307(5)
Chapter 35 Guerrilla Saving, Co-Author Kathryn Tyler 312(8)
Chapter 36 Guerrilla Breakthrough Strategies, Co-Author Terry Telford 320(8)
Chapter 37 Guerrilla Multilevel Marketing, Co-Authors James Dillehay And Marcella Vonn Harting 328(9)
Chapter 38 Guerrilla Networking, Co-Author Monroe Mann 337(12)
Chapter 39 Guerrilla Public Speaking, Co-Author Craig Valentine 349(4)
Chapter 40 Guerrilla Marketing For Writers, Co-Authors Michael Larsen, Rick Frishman, And David Hancock 353(4)
Chapter 41 Guerrilla Business Secrets, Co-Author Steve Savage 357(3)
Chapter 42 Guerrilla Marketing And The Human Ego, Co-Author Alexandru Israil 360(3)
Chapter 43 Guerrilla Canvassing, Co-Author Ed Antle 363(11)
Chapter 44 Guerrilla Selling, Co-Authors Orvel Ray Wilson With William K. Gallagher Sr. 374(15)
Chapter 45 Guerrilla Negotiating, Co-Authors Orvel Ray Wilson And Mark S.A. Smith 389(14)
Chapter 46 Guerrilla Marketing For Franchisees, Co-Author Todd Woods 403(12)
Chapter 47 Guerrilla Marketing On The Front Lines, Co-Authors Alex Mandossian And Mitch Meyerson 415(13)
About The Authors And Co-Authors 428(28)
Index 456
Foreword VII
Seth Godin
Part 1 Insight Into Guerrilla Marketing
Chapter 1 What Marketing Really Is 3(7)
Chapter 2 What Marketing Is Not 10(8)
Chapter 3 The Birth Of Guerrilla Marketing 18(6)
Chapter 4 The Spread Of Guerrilla Marketing 24(8)
Chapter 5 The Simplicity Of Guerrilla Marketing 32(6)
Chapter 6 The Monumental Secrets Of Guerrilla Marketing 38(23)
Chapter 7 The Guerrilla Marketing Strategy 61(7)
Chapter 8 Guerrilla Marketing To The Unconscious Mind 68(9)
Chapter 9 The Guerrilla Marketing Weapons 77(8)
Chapter 10 Guerrilla Advertising 85(19)
Chapter 11 Guerrilla Marketing In The Social Media 104(12)
Chapter 12 Guerrilla Marketing With Memes 116(4)
Chapter 13 Achieving Guerrilla Marketing Excellence 120(11)
Chapter 14 Guerrilla Marketing Yourself 131(9)
Chapter 15 The Guerrilla Entrepreneur 140(21)
Part 2 Guerrilla Wisdom From Guerrilla Co-Authors
Chapter 16 The Guerrilla Marketing Handbook, Co-Author Seth Godin 161(7)
Chapter 17 Guerrilla Retailing, Co-Authors Orvel Ray Wilson And Elly Valas 168(5)
Chapter 18 Guerrilla Deal-Making, Co-Author Donald Hendon 173(8)
Chapter 19 Guerrilla Publicity, Co-Author Jill Lublin 181(8)
Chapter 20 Guerrilla Writing Tips, Co-Author Roger C. Parker 189(7)
Chapter 21 Guerrilla Copywriting Tips, Co-Author David Garfinkel 196(7)
Chapter 22 Guerrilla Marketing For Job Hunters 2.0, Co-Author David Perry 203(5)
Chapter 23 Guerrilla Research, Co-Author Robert Kaden 208(9)
Chapter 24 Guerrilla Marketing On The Internet, Co-Authors Mitch Meyerson And Mary Eule Scarborough 217(18)
Chapter 25 Guerrilla Social Media Marketing, Co-Author Shane Gibson 235(10)
Chapter 26 Guerrilla Marketing Goes Green, Co-Author Shel Horowitz 245(5)
Chapter 27 Guerrilla Marketing For Nonprofits, Co-Authors Frank Adkins And Chris Forbes 250(9)
Chapter 28 Guerrilla Marketing Meets Karate Master, Co-Author Chet Holmes 259(10)
Chapter 29 Guerrilla Marketing In 30 Days, Co-Author Al Lautenslager 269(8)
Chapter 30 Guerrilla Profits, Co-Author Stuart Burkow 277(7)
Chapter 31 Guerrilla Marketing To Women, Co-Author Wendy Stevens 284(8)
Chapter 32 Guerrilla Rainmaking, Co-Author David T. Fagan 292(7)
Chapter 33 Guerrilla Wealth, Co-Author Loral Langemeier 299(8)
Chapter 34 Guerrilla Marketing For Financial Planners, Co-Author Grant Hicks 307(5)
Chapter 35 Guerrilla Saving, Co-Author Kathryn Tyler 312(8)
Chapter 36 Guerrilla Breakthrough Strategies, Co-Author Terry Telford 320(8)
Chapter 37 Guerrilla Multilevel Marketing, Co-Authors James Dillehay And Marcella Vonn Harting 328(9)
Chapter 38 Guerrilla Networking, Co-Author Monroe Mann 337(12)
Chapter 39 Guerrilla Public Speaking, Co-Author Craig Valentine 349(4)
Chapter 40 Guerrilla Marketing For Writers, Co-Authors Michael Larsen, Rick Frishman, And David Hancock 353(4)
Chapter 41 Guerrilla Business Secrets, Co-Author Steve Savage 357(3)
Chapter 42 Guerrilla Marketing And The Human Ego, Co-Author Alexandru Israil 360(3)
Chapter 43 Guerrilla Canvassing, Co-Author Ed Antle 363(11)
Chapter 44 Guerrilla Selling, Co-Authors Orvel Ray Wilson With William K. Gallagher Sr. 374(15)
Chapter 45 Guerrilla Negotiating, Co-Authors Orvel Ray Wilson And Mark S.A. Smith 389(14)
Chapter 46 Guerrilla Marketing For Franchisees, Co-Author Todd Woods 403(12)
Chapter 47 Guerrilla Marketing On The Front Lines, Co-Authors Alex Mandossian And Mitch Meyerson 415(13)
About The Authors And Co-Authors 428(28)
Index 456
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