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ISBN:9781578512355

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简介

  From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.      In the rapidly changing world of business, close calls and near misses are not uncommon. Obtaining the managerial skills and tools to effectively manage or avoid these crises is critical to the survival and success of your organization. Harvard Business Review on Crisis Management highlights leading ideas on how to deal with difficult situations, crises, and other sensitive topics in a business environment. A Harvard Business Review Paperback.         Highlights leading ideas on how to deal with difficult situations, crisis, and other sensitive topics in a business environment. Softcover. DLC: Crisis management.         Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.         length: (cm)20.8                 width:(cm)13.9  

目录

managing the crisis you tried to prevent


norman r. augustine


when and executive defects


anurag sharma and idalene f. kesner


a strategic approach to managing product recalls


n.craig smith ,robert j. thomas ,and john a.quelch


right away all at once;how we saved continetal


greg brenneman


media policy-what media policy?


sandi sonnenfeld


. after the layoffs ,what next?


suzy wetalaufer


leadership when there is no one to ask:an interview with eni'sfranco bernabe


linda hill and suzy wetlafer


lincoln electric's harsh lessons from international expansion


donald f. hastings


about the contributors


index


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