简介
Push past resistance to discover and own new business territories
Think Like a Futuristshows how to track changes, explore questions, and engage in new thinking that connects today’s pressures with tomorrow’s realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as? industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.
Think Like a Futuristexplores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?
Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.
Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.?
目录
Introduction ix Part One: Know--The Four Forces of Change 1 1 The Four Forces of Change 3 2 Resources 11 3 Technology 21 4 Demographics 33 5 Governance 47 Part Two: New--The Zone of Discovery 63 6 Higher Learning 69 7 Phase I: Define 77 8 Phase II: Discover 87 9 Phase III: Distill 97 10 Who Are You? 107 11 Where Are You Going? 145 Part Three: DO--The 5 Percent Rule 175 12 The 5 Percent Rule 177 13 Tinkering: The Genesis of General Mills's Idea Greenhouse 181 Conclusion 213 Part Four: What's Next Toolkit 219 The Futurist's Mind-set 221 Overcoming Resistance to Change 227 Notes 239 Acknowledgments 245 About the Author 247 Index 249
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