简介
"Designers and pop culture buffs alike will revel in this outstanding portfolio of package design from the mid 1940s to mid 1960s. In more than 150 color photos, Shelf Space author Jerry Jankowski presents favorite pieces of the period - a Bing Crosby ice cream carton, a surrealist perfume bottle by Salvador Dali, "Astronaut: The New Game of Outer Space" (for boys), "Let's Do the Dishes" (for girls) - chosen for their strong graphics, classic fifties motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads, the Rice Krispies cereal box, and an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the old west and the space age."--BOOK JACKET.
目录
Table Of Contents:
modern package design 1945-1965
introduction 6(16)
heat and serve 22(14)
bottoms up 36(12)
clean and shine 48(12)
around the house 60(12)
ladies and gents 72(12)
record keeping 84(10)
kid stuff 94(18)
canned laughter 112
modern package design 1945-1965
introduction 6(16)
heat and serve 22(14)
bottoms up 36(12)
clean and shine 48(12)
around the house 60(12)
ladies and gents 72(12)
record keeping 84(10)
kid stuff 94(18)
canned laughter 112
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