简介
本书是关于电子商务的专业英语教材,全书分5个单元,共15章,5篇阅读材料,包括电子商务基础、电子商务的分类、电子支付系统、电子商务安全技术和电子商务技术应用等内容,力求在向读者提供丰富的电子商务英语词汇及阅读资料的同时,向读者介绍目前电子商务的各个环节、内容以及未来的发展动向。
本书内容新颖、系统性强。每一单元都围绕一个主题,分3章进行阐述,并配有学习指南、详细注释、课后习题和参考译文,可以使学生很快掌握课文要点。
本书可作为高职高专院校电子商务及相关专业的教材,也可作为从事电子商务的人员及其他自学者的学习用书。
目录
chapter one fundamentals of e-commerce
lesson one electronic commerce (ec) theory
lesson two 10 things you really should know about e-commerce
lesson three the development of ec in intemet era
reading material potential benefits of electronic commerce
chapter two e-commerce category
lesson four what is b2b?
lesson five understanding b2c e-commerce
lesson six b2c and its customers
reading material go further with b2c e-commerce
chapter three electronic payment system
lesson seven electronic payment & taxation
lesson eight electronic systems of payments
lesson nine the set protocol
reading material electronic commerce and the banking
chapter four security of e-commerce
lesson ten secure electronic transaction
lesson eleven security techniques
lesson twelve firewall
reading material achieving electronic privacy
.chapter five application of e-commerce
lesson thirteen the impact of ec on the travel indust38
lesson fourteen advertising of e-commerce
lesson fifteen online publishing
reading material development strategy and policy tendency for the e-commerce in china
appendix one vocabulary
appendix two useful terms of electronic commerce
appendix three screen english
bibliography
lesson one electronic commerce (ec) theory
lesson two 10 things you really should know about e-commerce
lesson three the development of ec in intemet era
reading material potential benefits of electronic commerce
chapter two e-commerce category
lesson four what is b2b?
lesson five understanding b2c e-commerce
lesson six b2c and its customers
reading material go further with b2c e-commerce
chapter three electronic payment system
lesson seven electronic payment & taxation
lesson eight electronic systems of payments
lesson nine the set protocol
reading material electronic commerce and the banking
chapter four security of e-commerce
lesson ten secure electronic transaction
lesson eleven security techniques
lesson twelve firewall
reading material achieving electronic privacy
.chapter five application of e-commerce
lesson thirteen the impact of ec on the travel indust38
lesson fourteen advertising of e-commerce
lesson fifteen online publishing
reading material development strategy and policy tendency for the e-commerce in china
appendix one vocabulary
appendix two useful terms of electronic commerce
appendix three screen english
bibliography
电子商务英语
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