简介
王美玲等编著的《外贸函电》编写的主要目的是帮助国际贸易、商务英语、国际营销等专业的学生提高英语书面交流能力。全书总体介绍了当前外贸沟通中的通行做法和外贸英文写作技巧，尤其是商务传真和商务电子邮件的广泛使用，以及国际商务活动往往发生在非英语母语者之间等新变化对传统的商务函电写作所产生的影响；商务内容除系统地介绍传统的对外贸易各环节的商务信函写作外，还涉及多种代理等新形式国际合作；《外贸函电》还介绍了外贸工作中公司间和商务伙伴间往来的礼仪性信函，适应国际商务环境中对人际关系沟通能力和写作技能的要求；此外，鉴于商务报告写作在国际贸易商务环境中的重要性，本书介绍了常见的几种商务报告写作技巧。
《外贸函电》既可以作为高等院校国际经济与贸易专业和国际商务英语专业的本专科教材，也可以作为全国外销员经贸英语考试的参考书，以及从事外贸行业工作人员的案头资料，以备不时之需。
目录
Preface
Chapter 1 Rules of Good Business Writing
Chapter 2 The Presentation of Letters，Faxes and Emails
Chapter 3 Making Contact
Chapter 4 Enquiries and Replies
Chapter 5 Quotations，Offers and Counter-Offers
Chapter 6 Placing Orders，Acknowledging/Accepting，Refusing Orders
Chapter 7 Payment
Chapter 8 Packing
Chapter 9 Insurance
Chapter 10 Transport
Chapter 11 Complaints and Adjustments
Chapter 12 Agency Agreements：Proposal,Negotiation and Closure
Chapter 13 Other Modes of Trade
Chapter 14 Goodwill Messages
Chapter 15 Application Documents
Chapter 16 Business Reports
APPENDIX A Model Answers to End-of-Chapter Exercises
APPENDIX B Some Differences between Am and Br English in Business Writing
APPENDIX C Sample Documentary Credit & Commercial Documents
References
Chapter 1 Rules of Good Business Writing
Chapter 2 The Presentation of Letters，Faxes and Emails
Chapter 3 Making Contact
Chapter 4 Enquiries and Replies
Chapter 5 Quotations，Offers and Counter-Offers
Chapter 6 Placing Orders，Acknowledging/Accepting，Refusing Orders
Chapter 7 Payment
Chapter 8 Packing
Chapter 9 Insurance
Chapter 10 Transport
Chapter 11 Complaints and Adjustments
Chapter 12 Agency Agreements：Proposal,Negotiation and Closure
Chapter 13 Other Modes of Trade
Chapter 14 Goodwill Messages
Chapter 15 Application Documents
Chapter 16 Business Reports
APPENDIX A Model Answers to End-of-Chapter Exercises
APPENDIX B Some Differences between Am and Br English in Business Writing
APPENDIX C Sample Documentary Credit & Commercial Documents
References
Business correspondence in international trade
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