what haens when advances in technologg allow mang things to 　　be roduced for more or less nothing? and what haens when 　　those things are then made available to us for free? 　　in his groundbreaking new book, the long tail author chris anderson 　　considers a brave new world where the old economic certainties are 　　being undermined by a growing flood of free goods - newsaers, dvds, 　　t-shirts, hones, even holiday flights. he exlains why this has become 　　ossible - why fast-evolvingtechnologies, articularly the internet, have 　　caused roduction and distribution costs in many sectors to lummet to 　　levels unthinkable even a decade ago. he shows how the flexibility 　　rovided by the online world allows roducers to trade ever more 　　creatively, offering items for free to make real or erceived gains 　　elsewhere. he inoints the winners and losers in the free universe. 　　and he demonstrates the wags in which, as an increasing number of things 　　become available for free, our decisions to make use of them will be 　　determined by two resources far more valuable than money: the oular 　　reutation of what is on offer and the time we have available for it. in the 　　future, he argues, when we talk of the ’money economy’ we will talk of 　　the "reutation economy’ and the ’time economyl’ in the some breath, 　　and our world will never be the same again.