简介
本书是一本商务管理类英文教科书，共分为四大部分：国际商务简介——包括：国际贸易及投资理论和实践，与之相关的国际收支帐户和国际货币体系，国家间的经济合作；影响国际商务活动的环境及其应对策略——包括：政治环境，文化环境以及竞争和技术环境；从事国际商务活动前的准备工作——包括：跨国公司简介，国际市场调研，进入和开发国际市场策略；以及国际商务管理策略——包括：营销管理，财务管理，物流管理和人力资源管理。
本书练习与课文完全配套，由浅人深。从连线排序课文中出现的英文关键词，到专业词组的英文解释及中文翻译，到短小段落的完型填空，最终到较长段落的英译汉练习，都可帮助学生掌握并巩固所学的内容，加深对课文内容的理解。
目录
Unit One: Studying International Business—an Introduction
Unit Two: International Trade Issues
Unit Three: Intemational Investment Flows
Unit Four: International Cooperation among Nations (Ⅰ)
Unit Five: International Cooperation among Nations (Ⅱ)
Unit Six: Balance of Payments Accounts and the International Monetary System
Unit Seven: The Cultural Envimnrrent of International Business
Unit Eight: The Political Envimnrmnt of International Business
Unit Nine: The Competitive and Technological Environtnent (Ⅰ)
Unit Ten: The Competitive and Technological Environnent (Ⅱ)
Unit Eleven: Multinational Corporations
Unit Twelve: International Business Research
Unit Thirteen: International Business Entry and Development
Unit Fourteen: International Marketing Management (Ⅰ)
Unit Fifteen: International Marketing Management (Ⅱ)
Unit Sixteen: Multinational Financial Management (Ⅰ)
Unit Seventeen: Multinational Financial Management (Ⅱ)
Unit Eighteen: International Logistics Management (Ⅰ)
Unit Nineteen: Intemational Logistics Managerrent (Ⅱ)
Unit Twenty: International Human Resource Management
References
Unit Two: International Trade Issues
Unit Three: Intemational Investment Flows
Unit Four: International Cooperation among Nations (Ⅰ)
Unit Five: International Cooperation among Nations (Ⅱ)
Unit Six: Balance of Payments Accounts and the International Monetary System
Unit Seven: The Cultural Envimnrrent of International Business
Unit Eight: The Political Envimnrmnt of International Business
Unit Nine: The Competitive and Technological Environtnent (Ⅰ)
Unit Ten: The Competitive and Technological Environnent (Ⅱ)
Unit Eleven: Multinational Corporations
Unit Twelve: International Business Research
Unit Thirteen: International Business Entry and Development
Unit Fourteen: International Marketing Management (Ⅰ)
Unit Fifteen: International Marketing Management (Ⅱ)
Unit Sixteen: Multinational Financial Management (Ⅰ)
Unit Seventeen: Multinational Financial Management (Ⅱ)
Unit Eighteen: International Logistics Management (Ⅰ)
Unit Nineteen: Intemational Logistics Managerrent (Ⅱ)
Unit Twenty: International Human Resource Management
References
国际商务英文读本
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