简介
"In Guerilla Web Strategies, Web promotion guru Vince Gelormine gives you inside information on how to use promotion, marketing, and advertising strategies to make your site one of the most popular on the Web. With more than 12 years of online experience, Vince uses his expertise to help you determine if your site has the essential ingredients to make it successful. Then he tells you how to make sure you'll never have a lack of visitors at your Web site. Guerilla Web Strategies provides in-depth, step-by-step instructions on generating traffic to a Web site, but even a Net novice can understand and use this book."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
目录
Foreword
Preface
If You Build It, They Might Not Come! p. 1
Successful Web Site Ingredients p. 13
How to Find Almost Anything on the Internet p. 53
Hits vs. Hype: Tracking Your Progress p. 93
Registering with the Internet Directories and Search Engines p. 119
Online Media Buying, Banner Ads, and Sponsorships p. 147
"Hot" and "Cool" Links Sites, What's New Pages, and More p. 187
Meta-Indexes: Information about Information p. 211
Promote 'til You Drop with Cybermalls p. 225
Beyond the Web: Promoting Your Site with Usenet Newsgroups, Internet Mailing Lists, Email, FTP, and Gopher p. 239
The Consumer Online Services p. 267
"Guerrilla PR" - Announcing Your Web Site with Press Releases p. 293
Offline Web Site Promotion p. 311
Third Party Web Site Promotion Services p. 325
How to Keep 'Em Coming Back p. 339
Internet Marketing and Web Promotion Resources p. 355
Index p. 359
Preface
If You Build It, They Might Not Come! p. 1
Successful Web Site Ingredients p. 13
How to Find Almost Anything on the Internet p. 53
Hits vs. Hype: Tracking Your Progress p. 93
Registering with the Internet Directories and Search Engines p. 119
Online Media Buying, Banner Ads, and Sponsorships p. 147
"Hot" and "Cool" Links Sites, What's New Pages, and More p. 187
Meta-Indexes: Information about Information p. 211
Promote 'til You Drop with Cybermalls p. 225
Beyond the Web: Promoting Your Site with Usenet Newsgroups, Internet Mailing Lists, Email, FTP, and Gopher p. 239
The Consumer Online Services p. 267
"Guerrilla PR" - Announcing Your Web Site with Press Releases p. 293
Offline Web Site Promotion p. 311
Third Party Web Site Promotion Services p. 325
How to Keep 'Em Coming Back p. 339
Internet Marketing and Web Promotion Resources p. 355
Index p. 359
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