商务英语口语与写作

目录
Unit 1 Business English Communication
Section 1 Business English Speaking
1. Brief Introduction to Business English Speaking
2. How to Practice Spoken English?
Section 2 Business English Letter Writing
1. The Structure and Layout of Business English Letters
2. The Principles of Business English Letter Writing
Section 3 Modem Communication Tools
1. E-mail
2. Online Chatting Tool: TradeManager
Translation of Sections
Real Practice
Exercises
Unit 2 Establishing Business Relationships
Background
Section 1 Speaking: Invitation to Canton Fair
Section 2 Writing
1. Establishing Business Relationships
2. Sales Promotion
Translation of Sections
Reading: Establish Relations through Alibaba.com
Real Practice
Exercises
Unit 3 Inquiries and Replies
Background
Section 1 Speaking: Inquiry for QQ Kite
Section 2 Writing
1. General Inquiry
2. Specific Inquiry
Translation of Sections
Reading: Inquiry and Response Letters of Garlic
Real Practice
Exercises
Unit 4 Offers, Counter-offers and Acceptance
Background
Section 1 Speaking : Bargaining
Section 2 Writing
1. Offer
2. Counter Offer
3. Counter-counter Offer
4. Acceptance and Order
Translation of Sections
Reading: Firm Offer and Counter Offer for Ladies' Pajamas
Real Practice
Exercises
Unit 5 Contracts
Background
Section 1 Speaking: Signing the Contract
Section 2 Writing
1. Drafting the Contract
2. Response to Drafting the Contract
Section 3 Specimen Contract
Translation of Sections
Reading: Performance of Contract—Shipment
Real Practice
Exercises
Unit 6 Price and Commission
Background
Section 1 Speaking: Price Negotiation
Section 2 Writing
1. Price Inquiry
2. Asking for Commission
Translation of Sections
Reading: Asking for a Discount
Real Practice
Exercises
Unit 7 Payment
Background
Section 1 Speaking: Payment Negotiation
Section 2 Writing
1. Urging Establishment of L/C
2. Amendments of L/C
Translation of Sections
Reading: Asking for Extension of L/C
Real Practice
Exercises
Unit 8 Shipment
Background
Section 1 Speaking : Talking about Shipment
Section 2 Writing
1. Mode of Transportation
2. Date of Delivery
Translation of Sections
Reading: Asking to Allow Partial Shipment
Real Practice
Exercises
Unit 9 Packing
Background
Section 1 Speaking: Packing of Silk Garment
Section 2 Writing
1. Ways of Packing
2. Packing of Garlic Powder
Translation of Sections
Reading: Packing Fragile Goods
Real Practice
Exercises
Unit 10 Insurance
Background
Section 1 Speaking : Talking about Insurance
Section 2 Writing
1. Asking to Cover FPA
2. Cover All Risks and War Risks
Translation of Sections
Reading: Amendment of Insurance Term in the L/C
Real Practice
Exercises
Unit 11 Complaints and Claims
Background
Section 1 Speaking: Claim for Short Weight
Section 2 Writing
1. Claims for Inferior Quality
2. Claims for Short Delivery
Translation of Sections
Reading: Claims for Improper Packing
Real Practice
Exercises
Appendixes
Appendix Ⅰ Key to Exercises
Appendix Ⅱ Classified Expressions of Business English
References