Spent: Sex, Evolution, and Consumer Behavior
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ISBN：9780143117230
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简介
A leading evolutionary psychologist probes theunconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spentapplies evolutionary psychology to the sensual wonderland ofmarketing and perceived status that is American consumer culture.Geoffrey Miller starts with the theory that we purchase things toadvertise ourselves to others, and then examines other factors thatdictate what we spend money on. With humor and insight, Milleranalyzes an array of product choices and deciphers what ourdecisions say about ourselves, giving us access to a new way ofunderstanding-and improving-our behaviors to become happierconsumers.
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