简介
孟广君、苗颖编著的《国际商务英语阅读》是“国际商务英语本科核心课程教材系列”之一，针对国际商务英语专业本科阅读课程编写。本书包含16章，内容包括关贸总协定、世贸组织、国际合同、欧盟、国际贸易术语、国际物流、国际支付方式、外汇交易、国际营销、税收、人力资源管理、对外直接投资、国际商务环境、电子商务、国际商务组织、中国(上海)自贸区等章节，涉及国际商务的众多领域和环节。本书每单元设有背景知识介绍、两篇课文、生词表、课文注释和练习。书中内容皆选自原版材料，语言地道，与当今国际商务活动联系紧密，为国际商务英语学习者扩大专业知识面，熟悉国际商务活动的实践环节打下基础。
目录
Chapter 1 General View of InternationalText 1 GATText 2 GlobalizChapter 2 International BusText 1 Elements of International ConText 2 Termination of anChapter 3 Economic InText 1 The EuropeanText 2 European Integration in a GlobalChapter 4 INCOTText 1 IncotermsText 2 Incoterms 2010: ICC Official Rules for the Interpretation of TradeChapter 5 InternationalText 1 International SupplyText 2 Management of International LogisChapter 6 InternationalText 1 LetterText 2 CollecChapter 7 InternationaText 1 Foreign Exchange and Its TransactText 2 The Function of Securities MarChapter 8 InternationalText 1 Steps in Marketing ResearcText 2 Product Mix StrateChapter 9 International Accounting andText 1 Accounting StandardizaText 2 International TaxaChapter 10 International Human Resource MText 1 Human Resource ManageText 2 International Labor RelatChapter 11 Foreign Direct IText 1 Understanding Foreign Direct Investment (Text 2 Costs and Benefits of FDI to the Nation-SChapter 12 International Business EnText 1 Political Risks of Global BusiText 2 The Global Social and Economic EnvironChapter 13 Culture and InternationalText 1 Elements of CulText 2 Cultural Differences in International BusiChapter 14 EText 1 What is E-commeText 2 On-line Auction BusiChapter 15 International Business OrgaText 1 International Chamber of CommText 2 International Standard OrganizaChapter 16 China (Shanghai) Pilot Free TText 1 Shanghai's Pilot Free TradeText 2 Government Influence on Economic Condi
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