简介
《电子商务专业英语》旨在提高电子商务专业人士的专业英语水平，由浅入深地精选了二十四篇英文原版专业文章，基本涵盖了电子商务专业的主要知识点。包括电子商务的基本概念、电子营销、企业电子商务、电子支付、电子商务安全、电子商务立法、移动电子商务等主要知识点。这些文章，难易适中、专业性强，每篇课文都配有注释、词语解释、关键专业术语以及问答习题，以帮助读者理解课文，拓展专业知识视野，提高专业英语水平。
《电子商务专业英语》既可以作为高等院校电子商务专业的英语教材，也可以作为电子商务培训教材以及专业人士的专业英语自学读物。
目录
目录
Unit 1 What Is Electronic Commerce
Unit 2 How E-Commerce Works
Unit 3 Infrastructure for Electr0nic Commerce
Unit 4 From Traditional to Internet-Based EDI
Unit 5 How to Create an E-Commerce Web Site
Unit 6 E-Marketing
Unit 7 E-Business Models
Unit 8 The Story of Arnazon.com
Unit 9 Enterprise E-Business Success
Unit 10 E-Business on Demand：A Developer’s Roadmap
Unit 11 E-Business Globalization
Unit 12 Online Payments
Unit 13 RFID Technology and Its Applications
Unit 14 Supply Chain Management
Unit 15 Enterprise Resource planning
Unit 16 Stop Losing Customers on the Web
Unit 17 public-Key Cryptography
Unit 18 Introduction to Secure Socket Layer
Unit 19 Secure Electronic Transaction
Unit 20 Legal Issues of E-Commerce
Unit 21 Toward a Wireless World
Unit 22 Wireless Technology and M-Business
Unit 23 NTT DoCoMo：I-Mode Portal
Unit 24 The Future of Wireless Banking
Appendix 1 Resume & Letter Writing
Appendix 2 Cover Letter Writing
Bibliography
Unit 1 What Is Electronic Commerce
Unit 2 How E-Commerce Works
Unit 3 Infrastructure for Electr0nic Commerce
Unit 4 From Traditional to Internet-Based EDI
Unit 5 How to Create an E-Commerce Web Site
Unit 6 E-Marketing
Unit 7 E-Business Models
Unit 8 The Story of Arnazon.com
Unit 9 Enterprise E-Business Success
Unit 10 E-Business on Demand：A Developer’s Roadmap
Unit 11 E-Business Globalization
Unit 12 Online Payments
Unit 13 RFID Technology and Its Applications
Unit 14 Supply Chain Management
Unit 15 Enterprise Resource planning
Unit 16 Stop Losing Customers on the Web
Unit 17 public-Key Cryptography
Unit 18 Introduction to Secure Socket Layer
Unit 19 Secure Electronic Transaction
Unit 20 Legal Issues of E-Commerce
Unit 21 Toward a Wireless World
Unit 22 Wireless Technology and M-Business
Unit 23 NTT DoCoMo：I-Mode Portal
Unit 24 The Future of Wireless Banking
Appendix 1 Resume & Letter Writing
Appendix 2 Cover Letter Writing
Bibliography
English for electronic commerce
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