微信扫一扫,移动浏览光盘
简介
这是一本以案例与实例为中心的教材，采用互研讨式、话题讲座和讨论等多种编写主要，并采用网站链接多种导航手段，便于学生查找相关资源。
目录
Chapter One What Is Marketing?
Chapter Two The Marketing Concept
Chapter Three The Marketing Environment
Chapter Four Global Markets and Marketing
Chapter Five Strategic Marketing Planning
Chapter Six Information and Technology
Chapter Seven Buyer's Behavior
Chapter Eight Market Segmentation
Chapter Nine Product
Chapter Ten Distribution
Chapter Eleven Pricing
Chapter Twelve Promotion
Chapter Thirteen Public Relations
Chapter Fourteen Branding
Chapter Fifteen Online Marketing
Chapter Sixteen Social Media Marketing
Chapter Seventeen Small Business Marketing
Chapter Eighteen Evaluation of Marketing Effectiveness
Keys to the Exercises
Appendix How to Write a Marketing Plan
English for marketing
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
