Preface p. xv
Acknowledgments p. xix
The Author p. xxi
Getting Your Message Heard p. 1
A Tearful Reminder: Developing Potent Messages That Articulate Your Case (Keep America Beautiful, Stamford, Connecticut) p. 3
In Him We Trust: Leveraging Key Relationships (Interfaith Alliance, Washington, D.C.) p. 9
The Power of the Press: Launching Effective Advocacy Campaigns (Greenpeace, Washington, D.C.) p. 13
I've Heard That Song Before: Reinforcing Familiar Images (Housing Works Thrift Shops, New York, New York) p. 17
Gorillas in Your Midst: Developing Market Strategies to Kick Off New Activities (Bronx Zoo, Bronx, New York) p. 21
Cost Efficiency: Financing Major Promotional Campaigns with Pro Bono Support (San Diego Performing Arts League, San Diego, California) p. 25
The Times Is Hard: When Good Publicity Isn't Good Enough (Canavan Foundation, New York, New York) p. 31
Making Your Event Special p. 37
The Big Picture: Capitalizing on Celebrity Involvement (Muscular Dystrophy Association, Tucson, Arizona) p. 39
Shall We Dance? Involving College Students as Fundraisers (Four Diamonds Fund, Pennsylvania State University, Milton S. Hershey Medical Center, Hershey, Pennsylvania) p. 43
The Pig That Saved the Y: Finding Funding Events to Meet an Immediate Need (YWCA of the Tonawandas, North Tonawanda, New York) p. 47
Seeing Is Believing: Choosing Event Sites (Orbis International, New York, New York) p. 51
Hitting the Target: Refocusing Events to Promote Priorities (American Cancer Society, Eastern Division, New York, New York) p. 57
Site Specific: Raising Consciousness While Raising Funds (The Nature Conservancy of New York, New York, New York) p. 61
An Eventful Campaign: Using Special Events to Provide Visibility (Greenwich Public Library, Greenwich, Connecticut) p. 65
When Ladies Lunch: Choosing Social Events That Reflect Organizational Identity (Woodrow Wilson House, Washington, D.C.) p. 69
The Main Event: Planning Innovative Affairs (Southampton College of Long Island University, Southampton, New York) p. 73
Asking for Money p. 77
You're the Top: Moving Major Donors Up to New Funding Heights (Iowa State University, Ames, Iowa) p. 79
Pitching for a Cause: Letting Celebrities Determine Their Involvement in Fund Drives (Children's Hospital at Westchester Medical Center, Valhalla, New York) p. 83
The Big Bang: Shifting Stalled Funding Efforts into Overdrive (Boston University, Boston, Massachusetts) p. 87
A Joint Effort: Developing Cooperative Funding Events (Three small nonprofits) p. 91
The First Million: Responding to Challenging Opportunities (Chicago Shakespeare Theater, Chicago, Illinois) p. 95
The Giving Plan: Reanimating Dormant Planned Giving Programs (Stephens College, Columbia, Missouri) p. 101
Insider Trading: Sharing Insider Information with Major Donors (World Jewish Congress, New York, New York) p. 105
Involving Your Board and Reaching Your Audiences p. 109
High Stakes: Involving the Board and Key Supporters at Critical Moments (WNYC Public Radio, New York, New York) p. 111
A Change Is for the Best: Revamping the Board (Women in International Security, College Park, Maryland) p. 115
Silence Is Golden--at Times: Raising Big Dollars Before Going Public (Jewish Community Center on the Upper West Side, New York, New York) p. 119
Red Alert: Keeping Board Meetings on Track (Salisbury-Wicomico Arts Council, Salisbury, Maryland) p. 123
Reader's Choice: Changing Program Formats for Better Results (Allen County Public Library, Fort Wayne, Indiana) p. 127
Reach of Promise: Expanding Programs to Reach Expanding Audiences (Summit Area YMCA, Summit, New Jersey) p. 131
Chicken Crossing? Getting Members to Read and Respond to Key Messages (Association of College Unions International, Bloomington, Indiana) p. 135
Pursuing the Corporate Dollar p. 139
Log Cabin Fever: Making Corporate Matches That Fit (National Park Foundation, Washington, D.C.) p. 141
The Right Relationship: Developing Sponsor Guidelines (National Center for Family Literacy, Louisville, Kentucky) p. 145
In Union There Are Sponsorships: Boosting Sponsorship Through Partnerships (The Aquarium Alliance) p. 151
To Market We Will Go: Replacing Lost Corporate Sponsors (Louisiana Children's Museum, New Orleans, Louisiana) p. 155
Points of Sale: Developing Beneficial Corporate Partnerships (Calgary Philharmonic Orchestra, Calgary, Alberta, Canada) p. 161
Employing a Businesslike Approach p. 165
Doing It Your Way: Taking On Challenging Programs (Global Fund for Children, Washington, D.C.) p. 167
Cheaper by the Dozen: Cutting Costs Through Cooperative Activities (White Plains Hospital Center, White Plains, New York) p. 171
Sweet Buy and Buy: Developing Mail Order Businesses (Community Workshop, Inc., Glens Falls, New York) p. 175
Thought for Food: Getting People You Help to Help You (Good Shepherd Food Bank, Lewiston, Maine) p. 181
The Yearn to Earn: Developing Earned Income Programs (Green Chimneys, Brewster, New York) p. 185
Maximizing Your Grassroots Potential p. 189
Closer Than You Think: Soliciting Funds from Program Participants (Omega Institute for Holistic Studies, Rhinebeck, New York) p. 191
Think Small: Merging Expertise with Local Enthusiasm (Siyoka Secondary School, West Nicholson, Zimbabwe) p. 195
Game, Set, Match: Turning Funding Concepts into Reality (By-Pass Open Tournment, Somers, New York) p. 199
Whatever You Do, Don't Ask for Money: Requesting In-Kind Support (Bratislava Conservatory, Bratislava, Slovakia) p. 205
Fathering Your Nest: Involving Target Audiences (Somers Library, Somers, New York) p. 209
Reading the Riot Act: Developing Programs Through Grassroots Involvement (Mothers on the Move, Bronx, New York) p. 213
Afterword p. 217
List of Profiled Organizations p. 218