简介
The collections in this series are not meant to be comprehensive,but to present the fundamentals of business. This collection contains eight notes,plus a Harvard Business Review artcile,that provide a framework for understanding key components of marketing strategy.The items cover both consumer and industrial marketing and address a wied reange of classic marketing functions.Because the readers emphasize currency,our usual rule is to ezclued any items published more than five years ago.Nearly all the items herin were published since 1999 -- but we happily broke our rule to allow Professor V.K.Rangan's 1994 note on building distribution channels for industrial products.
目录
目录
Note on Marketing Strategy
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing:A Value-Based Approach
Pricing and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
Note on Marketing Strategy
Note on Low-Tech Marketing Math
Product Policy Decisions
Going to Market
Designing Channels of Distribution
Integrated Marketing Communications
Pricing:A Value-Based Approach
Pricing and Market Making on the Internet
Preventing the Premature Death of Relationship Marketing
Marketing Strategy
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
