简介
Summary:
Publisher Summary 1
The ingredients for success in starting and developing a technology-based company aren't obvious. Why, for example, did Digital Equipment Corporation succeed--and indeed become one of the most successful high-tech corporations in the world--while dozens of other companies with similar beginnings fail? It is a question that demands careful consideration by anyone setting up a new company or who is interested in starting one. In Entrepreneurs in High Technology, Edward Roberts, a Professor at the MIT Sloan School of Management, offers entrepreneurs a goldmine of information on starting, financing, and expanding a high-tech firm. His book reveals the results of research conducted over twenty-five years on several hundred high-tech firms, and it reflects the insights of the author's own first-hand experience as a company founder, director, and venture capitalist.
Focusing on firms in the Greater Boston area--many of which have had technological links with MIT--Roberts traces the origins and the evolution of the high-technology failures and successes. He examines the work experience and family backgrounds of successful technical entrepreneurs, their sources of funding, and the ways they respond to the challenge of business growth. He compares the track records of firms with multi-founder teams and firms with individual founders, contrasts the performance of consulting firms and research-and-development contractors against companies that start out with a product, identifies the factors that limit an enterprise's ability to raise outside capital, and explores the critical influence of marketing orientation on successful companies. In a penetrating analysis of highly successful ventures, the author reveals the importance of strategically transforming the company to a market-oriented focus, and he examines the widespread tendency, even among the most successful high-tech firms, to displace the founder before the company achieves "super-success."
For anyone planning to start a technology-based enterprise, Entrepreneurs in High Technologyis essential reading--an invaluable preview of the financial, organizational, and marketing issues that confront every new high-tech venture. For business and technology watchers, it is an informative account of the promise and the perils entailed in bringing innovative ideas to the marketplace.
目录
Preface p. vii
Acknowledgments p. ix
High-Technology Entrepreneurs p. 3
References p. 30
an Environment for Entrepreneurs p. 31
References p. 45
the Makings of an Entrepreneur p. 47
Summary and Implications p. 94
Notes p. 96
References p. 97
the Technological Base of the New Enterprise p. 100
Summary and Implications p. 121
References p. 123
the Financial Base of the New Enterprise p. 124
Summary and Implications p. 156
Evolving Toward Product and Market-Orientation p. 160
Notes p. 186
References p. 186
Finding Additional Financing p. 188
References p. 215
Going Public p. 217
Summary and Implications: Sizzle or Steak p. 242
References p. 244
Survival Versus Success p. 245
Product Strategy and Corporate Success p. 281
Notes p. 306
References p. 308
Super-Success p. 309
Notes p. 336
References p. 338
Technological Entrepreneurship: Birth, Growth, and Success p. 339
References p. 358
Quarter Century of Research p. 359
References p. 375
Index of Founders and Firms p. 377
Subject Index p. 381
Acknowledgments p. ix
High-Technology Entrepreneurs p. 3
References p. 30
an Environment for Entrepreneurs p. 31
References p. 45
the Makings of an Entrepreneur p. 47
Summary and Implications p. 94
Notes p. 96
References p. 97
the Technological Base of the New Enterprise p. 100
Summary and Implications p. 121
References p. 123
the Financial Base of the New Enterprise p. 124
Summary and Implications p. 156
Evolving Toward Product and Market-Orientation p. 160
Notes p. 186
References p. 186
Finding Additional Financing p. 188
References p. 215
Going Public p. 217
Summary and Implications: Sizzle or Steak p. 242
References p. 244
Survival Versus Success p. 245
Product Strategy and Corporate Success p. 281
Notes p. 306
References p. 308
Super-Success p. 309
Notes p. 336
References p. 338
Technological Entrepreneurship: Birth, Growth, and Success p. 339
References p. 358
Quarter Century of Research p. 359
References p. 375
Index of Founders and Firms p. 377
Subject Index p. 381
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ:4006604884
云图客服:
用户发送的提问,这种方式就需要有位在线客服来回答用户的问题,这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×