ESSENTIALS FINANCE ACCOUNTING 4 NONFINAN

Introduction
　Organization of the Book
　Additional Background
　Accounting Defined
　Generally Accepted Accounting Principles
　Financial Analysis
　Some Additional Perspectives on the Planning Process
Part 1: Understanding Financial Information
　1. The Balance Sheet
　　Expenses and Expenditures
　　Assets
　　Important Accounting Concepts Affecting the Balance Sheet
　　Liabilities
　　Stockholders' Equity
　　Total Liabilities and Stockholders' Equity
　　Additional Balance Sheet Information
　　Analysis of the Balance Sheet
　2. The Income Statement
　　Analysis of the Income Statement
　3. The Statement of Cash Flows
　　Sources of Funds
　　Uses of Funds
　　Statement of Cash Flows
　　Financial Practice Review
　　Analyzing the Statement of Cash Flows
　4. Generally Accepted Accounting Principles: A Review andUpdate
　　The Fiscal Period
　　The Going Concern Concept
　　Historical Monetary Unit
　　Conservatism
　　Quantifiable Items or Transactions
　　Consistency
　　Full Disclosure
　　Materiality
　　Significant Accounting Issues
　5. The Annual Report and Other Sources of IncrediblyValuable
　　Information
　　The Annual Report
　　The 10-K Report
　　The Proxy Statement
　　Other Sources of Information
　　The Securities and Exchange Commission　　　
Part 2: Analysis of Financial Statements
　6. Key Financial Ratios　　
　　 Statistical Indicators
　　 Financial Ratios
　　 Liquidity Ratios
　 Ratios of Working Capital Management
　 Measures of Profitability
　 Financial Leverage Ratios
　7. Using Return on Assets to Measure Profit Centers
　 Assets
　　Revenue
　　After-Tax Cash Flow (ATCF)
　　Return on Assets: Its Components
　8. Overhead Allocations
　　Problems That Arise from Cost Allocation
　　What About the IRS and GAAP?
　　Effect on Profits of Different Cost Allocation Issues
Part 3: Decision Making for Improvea Profitability
　9. Analysis of Business Profitability
　　Chart of Accounts
　　Fixed Costs
　　Variable Costs
　　Development of Fixed-Cost Estimates
　　Development of Variable-Cost Estimates
　　Breakeven Calculation
　　Variance Analysis
　10. Return on Investment
　　What Is Analyzed?
　　Why Are These Opportunities Analyzed So Extensively?
　　Discounted Cash Flow
　　Present Value
　　Discounted Cash Flow Measures
　　Risk
　　Capital Expenditure Defined
　　The Cash Flow Forecast
　　Characteristics of a Quality Forecast
　　Establishing the ROI Target
　　Analytical Simulations
　　Comprehensive Case Study
Part 4: Additional Financial Information
　11. Financing the Business
　　Debt
　　Equity
　　Some Guidance on Borrowing Money
　12. Business Planning and the Budget
　　S.W.O.T. Analysis
　　Planning
　　Significant Planning Guidelines and Policies
　　Some Additional Issues
　　A Guide to Better Budgets
　　Preparation of the Budget
　13. Selected Business Readings
　　Profitability During Tough Times
　　Do the Right Thing
Appendixes
Glossary
Index