Creating business advantage in the information age /
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作 者：Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.
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ISBN：9780072523676
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简介
Harvard Business School Cases are world renowned for their extensive and thorough exploration of strategic issues. We are offering a selection of recent HBS cases with four module introductions as a stand-alone product for the first time to offer greater flexibility for packaging with other MH/Irwin products. This book is written for students and managers who desire an overview of e-business and contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology and E-Business.
目录
Case
Charles Schwab (A)
Charles Schwab (B) Module
The Challenges of Managing in an Information Age Cases
H.E. Butt Grocery Company: The New Digital Strategy
Admart
Li & Fung Module
Building Information Age Businesses Cases
QuickenInsurance: The Race to Click and Close (Condensed)
Amazon.com 2000
Amazon.com Valuation Exercise
American Express Interactive Module
Information Age Operations Cases
Arepa
Selecting a Hosting Provider
Web and IT Hosting Facilities
Trilogy (A)
The iPremier Company: Denial of Service Attack (A) Module
Managing Information Age Projects and Programs Cases
Tektronix, Inc.: Global ERP Implementation
BAE Automated Systems: Denver International Airport Baggage-Handling System (A)
Cisco Systems Architecture: ERP and Web-Enabled IT
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case
Merrill Lynch: Integrated Choice (Condensed)
Charles Schwab (A)
Charles Schwab (B) Module
The Challenges of Managing in an Information Age Cases
H.E. Butt Grocery Company: The New Digital Strategy
Admart
Li & Fung Module
Building Information Age Businesses Cases
QuickenInsurance: The Race to Click and Close (Condensed)
Amazon.com 2000
Amazon.com Valuation Exercise
American Express Interactive Module
Information Age Operations Cases
Arepa
Selecting a Hosting Provider
Web and IT Hosting Facilities
Trilogy (A)
The iPremier Company: Denial of Service Attack (A) Module
Managing Information Age Projects and Programs Cases
Tektronix, Inc.: Global ERP Implementation
BAE Automated Systems: Denver International Airport Baggage-Handling System (A)
Cisco Systems Architecture: ERP and Web-Enabled IT
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) Concluding Thoughts Case
Merrill Lynch: Integrated Choice (Condensed)
Creating business advantage in the information age /
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