影响力：说服术的心理学分析 Influence: The Psychology of Persuasion

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作者：Robert B. Cialdini　著

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ISBN：9780061241895

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简介

简介

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. 　　You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

INTRODUCTION
1 Weapons of Influence
2 Reciprocation: The Old Give and Take... and Take
3 Commitment and Consistency: Hobgoblins of the Mind
4 Social Proof: Truths Are Us
5 Liking: The Friendly Thief
6 Authority: Directed Deference
7 Scarcity: The Rule of the Few
EPILOGUE Instant Influence:Primitive Consent for an Automatic Age
NOTES
BIBLIOGRAPHY
INDEX

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