简介
Continuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere.
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目录
introduction.
chapter 1: getting ready to do strategy.
chapter 2: b minus c: positioning your firm against the competition.
chapter 3: affirming your competitive advantage: the resources and capabilities audit.
chapter 4: measuring your competitive advantage: a toolkit.
chapter 5: the cancer of competition: how to diagnose it.
chapter 6: the cancer of competition: how to cure it.
chapter 7: the threat of entry and how to combat it.
chapter 8: how to sustain your competitive advantage.
chapter 9: two examples of strategy in action: southwest airlines and the chicago hospital market.
index.
.
chapter 1: getting ready to do strategy.
chapter 2: b minus c: positioning your firm against the competition.
chapter 3: affirming your competitive advantage: the resources and capabilities audit.
chapter 4: measuring your competitive advantage: a toolkit.
chapter 5: the cancer of competition: how to diagnose it.
chapter 6: the cancer of competition: how to cure it.
chapter 7: the threat of entry and how to combat it.
chapter 8: how to sustain your competitive advantage.
chapter 9: two examples of strategy in action: southwest airlines and the chicago hospital market.
index.
.
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