简介
This book is a systematic treatment of semiotics from the perspective of postmodernism. It not only develops an important theory of the role of symbols in postmodern culture, but aims to help the reader to analyze contemporary society by providing a series of case studies that apply theory to everyday life. Chapters are devoted to applied studies of malls, Disneyland and theme parks, the role of signs and advertising in late capitalism, fashion, the body, rock subcultures, and the question of identity. The relationship between semiotics and postmodern culture discussed in this book rejects the influence of Saussure and is based, instead on Peirce. It makes a contribution to Peircian semiotics and at the same time provides a critique of deconstruction and the cultural analysis of Baudrillard. In their place it proposes a materialist semiotics which avoids the idealism and the privileging of mental states by postmodernism.
目录
Table Of Contents:
Preface vii
Part I Theoretical Considerations 1(78)
Semiotics, Socio-Semiotics and Postmodernism: From Idealist to Materialist Theories of the Sign 3(31)
The System of Objects and the Commodification of Everyday Life: The Early Work of Baudrillard 34(20)
The Substance of the Expression: The Role of Material Culture in Symbolic Interaction 54(25)
Part II The Substance of the Expression: Case Studies 79(84)
Recapturing the Center: A Socio-Semiotic Analysis of Shopping Malls 81(18)
Disnelyand: A Utopian Urban Space 99(20)
Postmodern Architecture and the City 119(19)
The Political Economy of Postmodernism: The Signs of Growth 138(25)
Part III Cultural Studies and Socio-Semiotic 163(92)
Hegemony and Mass Culture: A Socio-Semiotics Approach 165(27)
Group Differentiation in a Metropolitan High School: The Influence of Race, Class, Gender, and Culture 192(17)
Unisex Fashions and Gender Role Change 209(24)
Recovering Lost Signifieds: Cultural Criticism in a Postmodern World 233(22)
Index 255
Preface vii
Part I Theoretical Considerations 1(78)
Semiotics, Socio-Semiotics and Postmodernism: From Idealist to Materialist Theories of the Sign 3(31)
The System of Objects and the Commodification of Everyday Life: The Early Work of Baudrillard 34(20)
The Substance of the Expression: The Role of Material Culture in Symbolic Interaction 54(25)
Part II The Substance of the Expression: Case Studies 79(84)
Recapturing the Center: A Socio-Semiotic Analysis of Shopping Malls 81(18)
Disnelyand: A Utopian Urban Space 99(20)
Postmodern Architecture and the City 119(19)
The Political Economy of Postmodernism: The Signs of Growth 138(25)
Part III Cultural Studies and Socio-Semiotic 163(92)
Hegemony and Mass Culture: A Socio-Semiotics Approach 165(27)
Group Differentiation in a Metropolitan High School: The Influence of Race, Class, Gender, and Culture 192(17)
Unisex Fashions and Gender Role Change 209(24)
Recovering Lost Signifieds: Cultural Criticism in a Postmodern World 233(22)
Index 255
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