简介
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to captureùthe customer?s heart. Hallmark h
目录
Foreword p. ix
Preface p. xiii
Why Emotion Marketing Works
The Business Case for Emotion Marketing p. 3
The Value Star--A Model for Emotion Marketing p. 19
What Emotion Marketing Is All About
Emotional E: Equity p. 37
Emotional E: Experience p. 59
Emotional E: Energy p. 79
Product and Money--The Rational Side of the Value Star p. 91
How to Put Emotion Marketing to Work
Building Customer Relationships That Last p. 115
Emotion in Marketing Communications p. 129
Emotion Marketing on the Internet p. 149
The Other E--Employees p. 165
Emotion Marketing--An Action Plan p. 197
Assessment Tools p. 217
Notes p. 233
Index p. 239
Preface p. xiii
Why Emotion Marketing Works
The Business Case for Emotion Marketing p. 3
The Value Star--A Model for Emotion Marketing p. 19
What Emotion Marketing Is All About
Emotional E: Equity p. 37
Emotional E: Experience p. 59
Emotional E: Energy p. 79
Product and Money--The Rational Side of the Value Star p. 91
How to Put Emotion Marketing to Work
Building Customer Relationships That Last p. 115
Emotion in Marketing Communications p. 129
Emotion Marketing on the Internet p. 149
The Other E--Employees p. 165
Emotion Marketing--An Action Plan p. 197
Assessment Tools p. 217
Notes p. 233
Index p. 239
- 名称
- 类型
- 大小
光盘服务联系方式: 020-38250260 客服QQ：4006604884
云图客服：
用户发送的提问，这种方式就需要有位在线客服来回答用户的问题，这种 就属于对话式的,问题是这种提问是否需要用户登录才能提问
Video Player
×
Audio Player
×
pdf Player
×
