Market development for genetically modified foods /

Contributors p. vii
Acknowledgements p. x
Introduction p. 1
1. A Way Forward for Frankenstein Foods M. Burton and S. James and B. Lindner and J. Pluske p. 7
Part I Evaluating Consumer Attitudes to GM Foods
2. A Comparison of Consumer Attitudes towards GM Food in Ireland and the United States: a Case Study Over Time M. McGarry Wolf and C. Domegan p. 25
3. Differences in Public Acceptance between Generic and Premium Branded GM Food Products: an Analytical Model A. Verdurme and X. Gellynck and J. Viaene and W. Verbeke p. 39
4. Is European Consumers' Refusal of GM Food a Serious Obstacle or a Transient Fashion? C.-H. Hanf and A. Bocker p. 49
5. Estimates of Willingness to Pay a Premium for Non-GM Foods: a Survey C.A. Mendenhall and R.E. Evenson p. 55
6. A Consumer-based Approach towards New Product Development through Biotechnology in the Agro-food Sector N.M. Spetsidis and G. Schamel p. 63
Part II Acceptance by Farmers of Biotech Products
7. The Impact of Bovine Somatotropin on Farm Profits L.W. Tauer p. 81
8. The Importance of Feed Management Technologies in the Decision to Adopt Bovine Somatotropin: an Application to California Dairy Producers I. Henriques and L.J. Butler p. 91
9. The Potential Effect of Recombinant Bovine Somatotropin on World Dairying L.S. Jarvis p. 101
10. Gains to Yield-increasing Research in the Evolving Canadian Canola Research Industry R.S. Gray and S. Malla and P.W.B. Phillips p. 113
11. Determinants of GMO Use: a Survey of Iowa Maize-Soybean Farmers' Acreage Allocation C. Alexander and J. Fernandez-Cornejo and R.E. Goodhue p. 127
12. Estimating Adoption of GMO Soybeans and Maize: a Case Study of Ohio, USA D.A. Darr and W.S. Chern p. 141
13. Ex ante Economic Assessment of Adopting Genetically Engineered Crops in Finland J. Niemi and M. Virolainen p. 159
14. Biotechnology, Farm Management and Local Agricultural Development M.T. Gorgitano and V. Sodano p. 167
Part III The Role of Information Systems and of Associated Regulatory Developments
15. Public Acceptance of and Benefits from Agricultural Biotechnology: a Key Role for Verifiable Information W.E. Huffman and A. Tegene p. 179
16. Science and Regulation: Assessing the Impacts of Incomplete Institutions and Information in the Global Agricultural Biotechnology Industry S. Smyth and P.W.B. Phillips p. 191
17. Quantifying Scientific Risk Communications of Agrobiotechnology L.A. Marks and S. Mooney and N. Kalaitzandonakes p. 205
18. Time Series Analysis of Risk Frames in Media Communication of Agrobiotechnology L.A. Marks and N. Kalaitzandonakes and K. Allison and L. Zakharova p. 217
19. Case Study in Benefits and Risks of Agricultural Biotechnology: Roundup Ready Soybeans J.E. Carpenter and L.P. Gianessi p. 227
20. Labelling for GM Foods: Theory and Practice P.W.B. Phillips and H. McNeill p. 245
21. Estimating the Costs of Segregation for Non-biotech Maize and Soybeans W.W. Lin p. 261
22. Endogenous Demand and Optimal Product Regulation: the Case of Agricultural Biotechnology A. Artuso p. 271
Part IV Industry Structure Issues
23. Tobin's q and the Value of Agriceutical Firms M. Boland p. 279
24. The Structure of the European Agro-food Biotechnology Industry: Are Strategic Alliances Here to Stay? W.B. Traill and C.E. Duffield p. 283
25. Market Structure in Biotechnology: Implications for Long-run Comparative Advantage B.F. Lavoie and I.M. Sheldon p. 291
26. Biotechnology in the Supply Chain: Managing a Product Differentiating Technology R.D. Weaver and T. Kim p. 301
Index p. 313