简介
This text highlights the roles of culture, politics, and legal issues in international business, and illustrates how these factors influence business institutions, structures, and processes. The text is written in an accessible style from an action-oriented, executive perspective. Learning features include chapter-opening cases, country and industry boxes, and key point summaries. This second edition incorporates new material on international entrepreneurship, emerging market multinationals, corruption, e-commerce, and careers in international business. Also new is a step-by-step guide designed to help students develop problem-solving skills for common international business challenges. The text can be used for undergraduate and graduate courses in international business and management, global business strategy, and foreign direct investment. Shenkar is affiliated with Ohio State University. Luo is affiliated with the University of Miami. Annotation 漏2008 Book News, Inc., Portland, OR (booknews.com)
目录
International Business in an Age of Globalization
Concepts and Theories in International Business
International Trade Theory and Application
Foreign Direct Investment-Theory and Application
The Multinational Enterprise
Endowment & Environments of International Business
Country Competitiveness
The Cultural Environment
The Political and Legal Environment
Global Markets and Institutions
International Economic and Institutions
The International Monetary System and the Financial Markets
International Business Strategies
International Entry Strategies
Organizing and Structuring Global Operations
Building and Managing Global Strategic Alliances (GSAs)
Managing Global Research and Development (R&D)
Functional Ib Areas
Financial Management for Global Operations
International Accounting for Global Operations
Global Marketing and Supply Chain
Global Human Resources Management
Emerging Issues in International Business
Global Internet and E-Commerce
Ethics and Corruption in the Global Marketplace
Glossary
Credits
Organization Index
Name Index
Subject Index
Concepts and Theories in International Business
International Trade Theory and Application
Foreign Direct Investment-Theory and Application
The Multinational Enterprise
Endowment & Environments of International Business
Country Competitiveness
The Cultural Environment
The Political and Legal Environment
Global Markets and Institutions
International Economic and Institutions
The International Monetary System and the Financial Markets
International Business Strategies
International Entry Strategies
Organizing and Structuring Global Operations
Building and Managing Global Strategic Alliances (GSAs)
Managing Global Research and Development (R&D)
Functional Ib Areas
Financial Management for Global Operations
International Accounting for Global Operations
Global Marketing and Supply Chain
Global Human Resources Management
Emerging Issues in International Business
Global Internet and E-Commerce
Ethics and Corruption in the Global Marketplace
Glossary
Credits
Organization Index
Name Index
Subject Index
- 名称
- 类型
- 大小
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