简介
目录
Acknowledgments
Introduction: Messaging Fuels Methodology
PART 1 THE POWER OF CHANGE
Intentions and Instincts: Why You NeedThis Book
Overcoming the Status Quo:Your BiggestCompetitor
Bring a Little Bad News: If You Want Themto Care
PART 2 THE POWER OF STORY
Everyone Lives in Stories; Even Your Buyers
Finding Your Story: The Value Wedge.
Building Your. Story: Power Positions
You Phrasing: Creating Engagement
and Ownership
The Hero Model: Play the Right Part
……
PART 3 YOUR POWER MESSAGE
Index
CONVERSATIONS THAT WIN THE COMPLEX SALE:
- 名称
- 类型
- 大小
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