College business English: a course for negotiation

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作   者:黄庐进,王晓光主编

分类号:

ISBN:9787309057058

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简介

《大学贸务英语谈判教程》系“大学商贸英语教程”系列之一。 本教程系大学本科商贸英语谈判教学用书(配有参考译文和答案),集商贸谈判的基本概念、理论知识及实践技巧为一体,涉及商贸活动的各大环节。 本教程具有以下三个方面的特点:商贸理论与英语学习有机结合;成功谈判与提高英语会话能力相辅相成;将商贸理论和谈判技巧植入实例之中。另外,在本教程再版之际,根据学习者反馈的信息,作了必要的修订,给出了课文、对话、案例等的参考译文,也对课文后提出的相关问题作了引导性的回答。

目录

PART ONE TEXTS
Unit One
Lesson One Introduction
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Two Reception
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Three Visiting A Factory
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Four Exhibition Ⅰ
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Five Exhibition Ⅱ
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Six Marketing Ⅰ
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Seven Marketing Ⅱ
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Eight Logistics
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Unit Two
Lesson One Establishing Business Relations
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Two Enquiries and Replies
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Three Offers and Counter-Offers
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Four Terms of Payment
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Five Packing
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Six Shipping
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Seven Insurance
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Eight Complaints,Disputesand Claims
Section Ⅰ Readings
Section Ⅱ Dialog
Section Ⅲ Exercises
PART TWO REFERENTIAL TRANSLATIONS AND ANSWERS
Unit One
Lesson One 相互介绍
Section Ⅰ Readings
Section Ⅱ Dialogs
Section III Exercises
Lesson Two 商务接待
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Three 实地考察
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Four 商品展销(一)
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Five 商品展销(二)
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Six 市场营销(一)
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Seven 市场营销(二)
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Eight 物流运营
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Unit Two
Lesson One 建立关系
Section I Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Two 询盘回应
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Three 发盘还盘
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Four 支付条款
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Five 商品包装
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Six 海上运输
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Seven 货物保险
Section Ⅰ Readings
Section Ⅱ Dialogs
Section Ⅲ Exercises
Lesson Eight 贸易索赔
Section Ⅰ Readings
Section Ⅱ Dialog
Section Ⅲ Exercises
附录 Background knowledge
参考文献

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