简介
商务英语系列教材为普通高等教育“十五”国家级规划教材，是为适应中国加入世界贸易组织以后对复合型商务人才的需求而编写的。《商务英语写作》是其中的一本。 商务英语写作是商务英语专业基础阶段的核心课程，本教材向学生介绍了传统的商务书信写作和商务备忘录、电子邮件、商务报告、新闻稿、操作说明、商品宣传、商务合同等应用越来越广泛的写作文体。本书将写作知识、写作技能与实际的业务活动有机结合，为学生提供了大量范
目录
Lesson 1 Elements of a Good Business Letter１
1. What Is a Good Business Letter？１
2. The Layout of a Business Letter２
3. Addressing the Envelope１６
4. Telefax and E瞞ail１７
Exercises２２
Lesson 2 Promotion Communications２７
1. What Is a Good Sales Letter?２７
2. Selling a Product３１
3. Selling a Service３６
4. More Samples４０
Exercises４３
Lesson 3 Request Letters４６
1. What Is an Effective Request Letter?４６
2. Requesting Detailed Information about an Advertised Product４９
3. Requesting Information about the Availability of a Product５２
4. Requesting Information about an Advertised Service５５
5. Requesting Information about Discounts５７
6. More Samples６０
Exercises６４
Lesson 4 Response Letters６８
1. Responding to Requests for Detailed Information about an Advertised Product６８
2. Responding to Requests for Information about an Advertised Service７2
3. Responding to Requests for Information about the Availability
of a Product or Service７５
4. More Samples８１
Exercises８４
Lesson 5 Special Request Letters８７
1. Asking for an Appointment８７
2. Asking for Advice９０
3. Asking for Free Products９２
4. Requesting Reproduction Privileges for Commercial Use９５
5. More Samples９８
Exercises１０２
Lesson 6 Responding to Special Request Letters１０６
1. Responding to a Request for an Appointment１０６
2. Responding to a Request for Advice１０９
3. Responding to a Request for Free Products１１２
4. Responding to a Request for Reproduction Privileges for Commercial Use１１５
5. More Samples１１８
Exercises１２２
Lesson 7 Letters from Customers to Suppliers (I)１２５
1. Placing an Order１２５
2. Cancelling an Order１２８
3. Thanking a Supplier for Service１３１
4. Complaining about Unsatisfactory Service or Product１３３
5. More Samples１４２
Exercises１５２
Lesson 8 Letters from Suppliers to Customers (I)１５７
1. Informing a Customer about the Shipment of Goods１５８
2. Informing a Customer That You Are Unable to Fill His Order１６０
3. Thanking a Customer for an Order１６３
4. Expressing Appreciation for Support１６６
5. Explaining / Apologising for Problems１６９
6. More Samples１８４
Exercises１９１
Lesson 9 Letters from Customers to Suppliers (II)１９６
1. Asking for Permission to Return Purchased Goods１９６
2. Asking for Easier Payment Terms１９９
3. More Samples２０６
Exercises２１０
Lesson 10 Letters from Suppliers to Customers (II)２１３
1. Responding to Request for Permission to Return Purchased Goods２１４
2. Responding to Request Concerning Payment２１７
3. More Samples２２４
Exercises２２９
Lesson 11 Collection Letters２３３
1. Elements of Persuasion in Collection Letters２３３
2. Types of Collection Letters２３５
3. More Samples２４４
Exercises２４７
Lesson 12 Interoffice Letters (Memorandums)２５０
1. Formal and Informal Memorandums２５１
2. Request, Confirmation, and Procedural Memorandums２５４
3. More Samples２６２
Exercises２６６
Lesson 13 Employment Communications２７１
1. Writing Job Application Letters２７１
2. Writing Résumés２７４
3. Writing to Job Applicants２７７
4. Accepting and Declining a Job Offer２７９
5. More Samples２８２
Exercises２８６
Lesson 14 Business Invitations and Responses２９０
1. Writing an Invitation２９０
2. Making Responses to Invitations２９４
3. More Samples２９９
Exercises３０１
Lesson 15 The Writing of Advertisements３０６
1. Advertising and English Advertisements３０６
2. Linguistic Features of Advertising English３10
3. Practice of Copywriting３２４
Exercises３２9
Lesson 16 Classification and Structure of Business Reports３３１
1. Classification of Business Reports３３１
2. Basic Elements and Structure of Business Reports３３３
3. Samples of Formal and Informal Reports３４８
Exercises３６１
Lesson 17 Procedures of Writing a Formal Business Report３６５
1. Determining and Defining the Topic３６５
2. Collecting Data３６６
3. Presenting Your Findings and Analysing the Report Problem３６６
4. Presenting a Conclusion３７２
5. Making Recommendation and Anticipating Effects３７３
6. Writing Style３７４
7. Appendix: Different Kinds of Business Reports３７７
Exercises３９１
Lesson 18 Business Contracts３９７
1. Types of Business Contracts３９７
2. General Principles in Writing and Understanding a Business Contract４０６
3. Components of a Business Contract４０７
4. Relevant Laws４１７
5. Stylistic Features of Business Contracts４１８
6. Appendix: Sample of a Contract (with Chinese Translation)４２２
Exercises４２９
Keys to the Exercises４３１
1. What Is a Good Business Letter？１
2. The Layout of a Business Letter２
3. Addressing the Envelope１６
4. Telefax and E瞞ail１７
Exercises２２
Lesson 2 Promotion Communications２７
1. What Is a Good Sales Letter?２７
2. Selling a Product３１
3. Selling a Service３６
4. More Samples４０
Exercises４３
Lesson 3 Request Letters４６
1. What Is an Effective Request Letter?４６
2. Requesting Detailed Information about an Advertised Product４９
3. Requesting Information about the Availability of a Product５２
4. Requesting Information about an Advertised Service５５
5. Requesting Information about Discounts５７
6. More Samples６０
Exercises６４
Lesson 4 Response Letters６８
1. Responding to Requests for Detailed Information about an Advertised Product６８
2. Responding to Requests for Information about an Advertised Service７2
3. Responding to Requests for Information about the Availability
of a Product or Service７５
4. More Samples８１
Exercises８４
Lesson 5 Special Request Letters８７
1. Asking for an Appointment８７
2. Asking for Advice９０
3. Asking for Free Products９２
4. Requesting Reproduction Privileges for Commercial Use９５
5. More Samples９８
Exercises１０２
Lesson 6 Responding to Special Request Letters１０６
1. Responding to a Request for an Appointment１０６
2. Responding to a Request for Advice１０９
3. Responding to a Request for Free Products１１２
4. Responding to a Request for Reproduction Privileges for Commercial Use１１５
5. More Samples１１８
Exercises１２２
Lesson 7 Letters from Customers to Suppliers (I)１２５
1. Placing an Order１２５
2. Cancelling an Order１２８
3. Thanking a Supplier for Service１３１
4. Complaining about Unsatisfactory Service or Product１３３
5. More Samples１４２
Exercises１５２
Lesson 8 Letters from Suppliers to Customers (I)１５７
1. Informing a Customer about the Shipment of Goods１５８
2. Informing a Customer That You Are Unable to Fill His Order１６０
3. Thanking a Customer for an Order１６３
4. Expressing Appreciation for Support１６６
5. Explaining / Apologising for Problems１６９
6. More Samples１８４
Exercises１９１
Lesson 9 Letters from Customers to Suppliers (II)１９６
1. Asking for Permission to Return Purchased Goods１９６
2. Asking for Easier Payment Terms１９９
3. More Samples２０６
Exercises２１０
Lesson 10 Letters from Suppliers to Customers (II)２１３
1. Responding to Request for Permission to Return Purchased Goods２１４
2. Responding to Request Concerning Payment２１７
3. More Samples２２４
Exercises２２９
Lesson 11 Collection Letters２３３
1. Elements of Persuasion in Collection Letters２３３
2. Types of Collection Letters２３５
3. More Samples２４４
Exercises２４７
Lesson 12 Interoffice Letters (Memorandums)２５０
1. Formal and Informal Memorandums２５１
2. Request, Confirmation, and Procedural Memorandums２５４
3. More Samples２６２
Exercises２６６
Lesson 13 Employment Communications２７１
1. Writing Job Application Letters２７１
2. Writing Résumés２７４
3. Writing to Job Applicants２７７
4. Accepting and Declining a Job Offer２７９
5. More Samples２８２
Exercises２８６
Lesson 14 Business Invitations and Responses２９０
1. Writing an Invitation２９０
2. Making Responses to Invitations２９４
3. More Samples２９９
Exercises３０１
Lesson 15 The Writing of Advertisements３０６
1. Advertising and English Advertisements３０６
2. Linguistic Features of Advertising English３10
3. Practice of Copywriting３２４
Exercises３２9
Lesson 16 Classification and Structure of Business Reports３３１
1. Classification of Business Reports３３１
2. Basic Elements and Structure of Business Reports３３３
3. Samples of Formal and Informal Reports３４８
Exercises３６１
Lesson 17 Procedures of Writing a Formal Business Report３６５
1. Determining and Defining the Topic３６５
2. Collecting Data３６６
3. Presenting Your Findings and Analysing the Report Problem３６６
4. Presenting a Conclusion３７２
5. Making Recommendation and Anticipating Effects３７３
6. Writing Style３７４
7. Appendix: Different Kinds of Business Reports３７７
Exercises３９１
Lesson 18 Business Contracts３９７
1. Types of Business Contracts３９７
2. General Principles in Writing and Understanding a Business Contract４０６
3. Components of a Business Contract４０７
4. Relevant Laws４１７
5. Stylistic Features of Business Contracts４１８
6. Appendix: Sample of a Contract (with Chinese Translation)４２２
Exercises４２９
Keys to the Exercises４３１
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