Corporate information strategy and management : text and cases / 6th ed.
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作 者：Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.
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ISBN：9780072456721
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简介
Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
目录
Preface
Introduction: The Challenges of Managing in a Networked World
Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)
Module 1 Business Impacts
Chapter 1 IT and Strategy
Chapter 2 IT and Organization
Chapter 3 Extending the Enterprise
Chapter 4 Making the Case for IT
Case #1-1 Charles Schwab in 2002 (HBS #803-070)
Case #1-2 Learning from Leapfrog (HBS #804-062)
Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)
Case #1-4 Global Healthcare Exchange (HBS #804-002) Article #1-5 IT Doesn't Matter HBR #3566)
Module 2 Managing Infrastructure and Operations
Chapter 5 Understanding Internetworking Infrastructure
Chapter 6 Assuring Reliable and Secure IT Services
Chapter 7 Managing Diverse IT Infrastructures
Case #2-1 CareGroup (HBS #303-097)
Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)
Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198) Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)
Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)
Module 3 Leadership Issues
Chapter 8 Organizing and Leading the IT Functions
Chapter 9 Managing IT Outsourcing
Chapter 10 A Portfolio Approach to IT Projects
Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)
Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)
Case #3-3 Rakuten (HBS #305-050)
Case #3-4 Telecomunicacoes de S茫o Paulo S.A. (Telesp) (HBS #804-149)
Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104) Conclusion: The Challenges of Managing in a Network Economy Revisited
Case #C-1 UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096)
Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055) Annotated
Bibliography
Index
Introduction: The Challenges of Managing in a Networked World
Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009)
Module 1 Business Impacts
Chapter 1 IT and Strategy
Chapter 2 IT and Organization
Chapter 3 Extending the Enterprise
Chapter 4 Making the Case for IT
Case #1-1 Charles Schwab in 2002 (HBS #803-070)
Case #1-2 Learning from Leapfrog (HBS #804-062)
Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)
Case #1-4 Global Healthcare Exchange (HBS #804-002) Article #1-5 IT Doesn't Matter HBR #3566)
Module 2 Managing Infrastructure and Operations
Chapter 5 Understanding Internetworking Infrastructure
Chapter 6 Assuring Reliable and Secure IT Services
Chapter 7 Managing Diverse IT Infrastructures
Case #2-1 CareGroup (HBS #303-097)
Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114)
Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198) Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)
Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)
Module 3 Leadership Issues
Chapter 8 Organizing and Leading the IT Functions
Chapter 9 Managing IT Outsourcing
Chapter 10 A Portfolio Approach to IT Projects
Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106)
Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019)
Case #3-3 Rakuten (HBS #305-050)
Case #3-4 Telecomunicacoes de S茫o Paulo S.A. (Telesp) (HBS #804-149)
Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104) Conclusion: The Challenges of Managing in a Network Economy Revisited
Case #C-1 UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096)
Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055) Annotated
Bibliography
Index
Corporate information strategy and management : text and cases / 6th ed.
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