简介
李卫主编的《外贸函电》基于“工学结合”、“工作过程教学改革”
和“校企合作”模式的课程设计和实际运作经验，在第1版的基础上做了修
订。精简原教材的课程讲授内容，增加学生的实际操作内容；增加了第2部
分，即国际贸易业务操作平台、工具和方式，重点包括国际市场营销和网
络营销、企业外贸网站的建立与推广等；修正、删除原教材中不适当的和
冗赘的内容；增加了电子邮件、MSN即时通信软件等最新函电方式，使函电
的体裁和表达方式更贴近现代国际贸易业务。
《外贸函电》即可作为高职高专院校国际商务专业、商务英语专业、
国际贸易专业及市场营销、工商文秘、电子商务等相关专业的教材，也可
作为欲从事国际商务活动的工作者的参考书。
目录
Part One Basic Knowledge of Modern Business Correspondence
Unit 1 The Language of Modern Business Correspondence
Unit 2 Formats and Parts of Modern Business Letter
Part Two Platform，Media and Methods to Market on Internet
Unit 3 Network Marketing in International Trade2
Unit 4 Establish Your Own Business Website
Unit 5 Register and Application of B2B
Unit 6 How to Use Search Engines to Find Your Clients
Part Three Business Letter in International Trade Process
Unit 7 Establishing Business Relations
Unit 8 Inquiries and Replies
Unit 9 Offers and Counter offers
Unit 10 Acceptance
Part Four Negotiation of Contract Terms
Unit 11 Quality and Quantity
Unit 12 Packing
Unit 13 Price and Its Terms
Unit 14 Shipment
Unit 15 Insurance1
Unit 16 Payment
Unit 17 Inspection, Claims and Arbitration
Part Five S / Contracts, L / C and Other Forms of Trade
Unit 18 Sales Contracts1
Unit 19 Letters of Credit
Unit 20 Other Forms of Trade
Unit 1 The Language of Modern Business Correspondence
Unit 2 Formats and Parts of Modern Business Letter
Part Two Platform，Media and Methods to Market on Internet
Unit 3 Network Marketing in International Trade2
Unit 4 Establish Your Own Business Website
Unit 5 Register and Application of B2B
Unit 6 How to Use Search Engines to Find Your Clients
Part Three Business Letter in International Trade Process
Unit 7 Establishing Business Relations
Unit 8 Inquiries and Replies
Unit 9 Offers and Counter offers
Unit 10 Acceptance
Part Four Negotiation of Contract Terms
Unit 11 Quality and Quantity
Unit 12 Packing
Unit 13 Price and Its Terms
Unit 14 Shipment
Unit 15 Insurance1
Unit 16 Payment
Unit 17 Inspection, Claims and Arbitration
Part Five S / Contracts, L / C and Other Forms of Trade
Unit 18 Sales Contracts1
Unit 19 Letters of Credit
Unit 20 Other Forms of Trade
English course of business letters
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