The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /
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作 者：Reece Franklin.
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ISBN：9780471126195
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简介
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目录
Do-It-Yourself vs
Outside Help
Laying the Groundwork
Developing a Publicity Plan
Developing Good Story Ideas
Tools of the Trade-Releases,Press Kits, Contact Files
Dealing with the Media
Setting Up Interviews
Emergency Principles
Measuring Results
Appendices
About the Author
Credits
Index
Outside Help
Laying the Groundwork
Developing a Publicity Plan
Developing Good Story Ideas
Tools of the Trade-Releases,Press Kits, Contact Files
Dealing with the Media
Setting Up Interviews
Emergency Principles
Measuring Results
Appendices
About the Author
Credits
Index
The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /
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