简介
Gottheil (University of Illinois) carries on the traditional of previous editions, with a conversational style and principles explained by scenarios, in this fourth edition of a lively text for undergraduates. New to this edition are updated statistical information, boxes on current issues, and discussion of recent changes such as the Farm Bill of 2002 and the most recent expansions of the European Union. Learning features include color photos, links to Web sites, questions, problems, cases, and practice tests. Annotation 漏2004 Book News, Inc., Portland, OR (booknews.com)
目录
The Basics of Economic Analysis
Introduction
Production Possibilities and Opportunity Costs
Demand and Supply
Introduction to Microeconomics
Elasticity
Marginal Utility and Consumer Choice
Price Ceilings and Price Floors
Business Ownership and Organization: Proprietorships, Partnerships, and Corporations
The Microeconomics of Product Markets
Costs of Production
Maximizing Profit
Identifying Markets and Market Structures
Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition
Price and Output Determination Under Oligopoly
Antitrust and Regulation
Externalities, Market Failure, and Public Choice
The Microeconomics Of Factor Markets
Wage Rates in Competitive Labor Markets
Wages and Employment: Monopsony and Labor Unions
Interest, Rent, and Profit
Income Distribution and Poverty
The World Economy
International Trade
Exchange Rates, Balance of Payments, and International Debt
Economic Problems of Less-Developed Economies
Introduction
Production Possibilities and Opportunity Costs
Demand and Supply
Introduction to Microeconomics
Elasticity
Marginal Utility and Consumer Choice
Price Ceilings and Price Floors
Business Ownership and Organization: Proprietorships, Partnerships, and Corporations
The Microeconomics of Product Markets
Costs of Production
Maximizing Profit
Identifying Markets and Market Structures
Price and Output in Monopoly, Monopolistic Competition, and Perfect Competition
Price and Output Determination Under Oligopoly
Antitrust and Regulation
Externalities, Market Failure, and Public Choice
The Microeconomics Of Factor Markets
Wage Rates in Competitive Labor Markets
Wages and Employment: Monopsony and Labor Unions
Interest, Rent, and Profit
Income Distribution and Poverty
The World Economy
International Trade
Exchange Rates, Balance of Payments, and International Debt
Economic Problems of Less-Developed Economies
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