电子商务英语

Chapter 1 The Internet and Business 1
New Words and Expressions 5
Online Reading Material 7
Text Translation 30
Translation Exercise 33
Chapter 2 How Business to Business Works 35
New Words and Expressions 36
Online Reading Material 38
Text Translation 48
Translation Exercise 49
Chapter 3 Understanding B2C E-Business 51
New Words and Expressions 54
Online Reading Material A 55
Online Reading Material B 72
Text Translation 74
Translation Exercise 76
Chapter 4 Usability of the E-Business Web Site 77
New Words and Expressions 80
Online Reading Material A 81
Online Reading Material B 98
Test Translation 100
Translation Exercise 103
Chapter 5 E-Marketing Planning 104
New Words and Expressions 107
Online Reading Material 109
Text Translation 126
Translation Exercise 129
Chapter 6 Applying the Marketing Mix to E-Business 130
New Words and Expressions 134
Online Reading Material A 136
Online Reading Material B 146
Text Translation 155
Translation Exercise 158
Chapter 7 E-payment on the World Wide Web 160
New Words and Expressions 166
Online Reading Material 167
Text Translation 187
Translation Exercise 191
Chapter 8 A Security Plan for E-Business 193
New Words and Expressions 195
Online Reading Material 195
Text Translation 206
Translation Exercise 208
Chapter 9 Supporting Customers Online 209
New Words and Expressions 213
Online Reading Material 214
Text Translation 225
Translation Exercise 228
Appendix A 电子商务术语 230
Appendix B 电子商务专业英语单词 239
参考文献 245