市场营销英语

PartⅠ　Selling at a Shop　
　Unit 1　Receiving Customers　
　Unit 2　Recommending Commodities　
　Unit 3　Discussing the Price　
　Unit 4　Paying　
PartⅡ　Personal Selling　
　Unit 1　Making an Appointment　
　Unit 2　Visiting Customers　
　Unit 3　Showing Samples　
　Unit 4　Closing the Sale　
PartⅢ　Selling at an Exhibition　
　Unit 1　At the Fair　
　Unit 2　Visiting a Showroom　
　Unit 3　Salesmanship　
　Unit 4　Price Negotiation　
PartⅣ　After-sales Service　
　Unit 1　Changing and Refunding　
　Unit 2　Promise and Guarantee　
　Unit 3　Dealing with Complaints　
　Unit 4　Maintenance　
PartⅤ　The marketing Measures　
　Unit 1　Sales Promotion　
　Unit 2　Advertising　
　Unit 3　Putting on a Sale　
　Unit 4　Dining with Customers　
PartⅥ　Business Talks　
　Unit 1　A Trade Negotiation　
　Unit 2　Order　
　Unit 3　Payment Terms　
　Unit 4　Signing a Contract　
PartⅦ　Telephone Selling and E-Business　
　Unit 1　Telephone Call　
　Unit 2　Introducing Products on Telephone　
　Unit 3　Business on Line　
　Unit 4　E-mail a Customer　
Appendix 1 Vocabulary　
Appendix 2 Expressions